Your Content Could Not Be Processed. Active Campaign E-Mail

Your Content Could Not Be Processed. Active Campaign E-Mail

Your Content Could Not Be Processed. Active Campaign E-MailYour Content Could Not Be Processed. Active Campaign E-Mail

You can likewise see whether the conclusion rate has increased or reduced, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent function.

Let’s state you have the given name of only some of your contacts, which is the case with my list. I generally don’t require a first name to sign up to my list, however in some cases I get a very first name, such as when someone purchases a product. Wouldn’t it be great to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and then their given name. If they do not, I simply say “Hey there,” (Your Content Could Not Be Processed. Active Campaign E-Mail). By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s given name.

Your Content Could Not Be Processed. Active Campaign E-Mail

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by allowing me use the same automation over and over again for my webinars, and I can rapidly alter out all of the details.

Your Content Could Not Be Processed. Active Campaign E-MailYour Content Could Not Be Processed. Active Campaign E-Mail

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the product, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it is in an email. This message variable enables me to quickly alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp occurs to have the finest email editing experience. I really like to send out basic emails.

Your Content Could Not Be Processed. Active Campaign E-Mail

I’ve found that very difficult to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I developed. The interface for the HTML editor looks like it was pulled from some totally free open-source project. Your Content Could Not Be Processed. Active Campaign E-Mail.

However, including images is a little a task. You have to pick them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you make up completely in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need different text boxes for above and below the image. Recently I have actually begun using ActiveCampaign’s abundant text editor. They have some good design templates, however I still desire to send the simplest email possible. They do have some plain-looking e-mails, but they have some degree of very little format, which you can’t eliminate – Your Content Could Not Be Processed. Active Campaign E-Mail.

Your Content Could Not Be Processed. Active Campaign E-Mail

But, with some changes, I can make my email quite fundamental. I can make it automatically use up the whole window, and I can modify the typography to be slightly bigger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s rich full-screen editor is adding images. Envision you’ve just typed out a fantastic e-mail. Your Content Could Not Be Processed. Active Campaign E-Mail.

You can’t merely add an image to a block of text. Rather, you need to create 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting modifications, you’ll have to watch on those to stay consistent. That’s one thing to handle when you wish to include one image, but when you wish to add numerous, it ends up being a big task.

They even have a basic mage editor where you can crop the image – Your Content Could Not Be Processed. Active Campaign E-Mail. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a truly plain e-mail, supplied you make a standard template initially.

Your Content Could Not Be Processed. Active Campaign E-Mail

MailChimp’s built-in image editor is very effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (Your Content Could Not Be Processed. Active Campaign E-Mail). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s email modifying experience is extremely plain, however easy to browse. Their design templates are restricted, which is fine with me, but their e-mail modifying experience is a little much easier in that you can produce inline images, and you can create an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change back and forth in between different e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Your Content Could Not Be Processed. Active Campaign E-Mail

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole sequence. Your Content Could Not Be Processed. Active Campaign E-Mail. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Your Content Could Not Be Processed. Active Campaign E-Mail. But picking an email marketing platform is like selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw many others, a few of which I have actually currently discussed.

Your Content Could Not Be Processed. Active Campaign E-Mail

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.