Why Not Use Active Campaign

Why Not Use Active Campaign

Why Not Use Active CampaignWhy Not Use Active Campaign

You can likewise see whether the conclusion rate has increased or reduced, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s state you have the first name of only some of your contacts, which is the case with my list. I generally do not need a very first name to sign up to my list, but often I get a very first name, such as when someone buys a product. Wouldn’t it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their given name. If they do not, I just say “Hey there,” (Why Not Use Active Campaign). By constructing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s first name.

Why Not Use Active Campaign

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by enabling me use the exact same automation over and over again for my webinars, and I can quickly alter out all of the details.

Why Not Use Active CampaignWhy Not Use Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the product, offer terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it is in an e-mail. This message variable enables me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp occurs to have the best e-mail editing experience. I really like to send basic emails.

Why Not Use Active Campaign

I’ve found that very tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I developed. The interface for the HTML editor looks like it was pulled from some totally free open-source project. Why Not Use Active Campaign.

However, including images is a little a task. You have to choose them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need separate text boxes for above and below the image. Recently I have started utilizing ActiveCampaign’s abundant text editor. They have some great design templates, however I still wish to send the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t eliminate – Why Not Use Active Campaign.

Why Not Use Active Campaign

However, with some changes, I can make my email quite fundamental. I can make it automatically use up the whole window, and I can tweak the typography to be somewhat bigger, and have a little more prominent. The most discouraging part of ActiveCampaign’s abundant text editor is including images. Picture you’ve simply typed out an excellent email. Why Not Use Active Campaign.

You can’t just include an image to a block of text. Instead, you need to produce 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting modifications, you’ll have to keep an eye on those to remain constant. That’s something to handle when you desire to include one image, however when you desire to include several, it ends up being a huge chore.

They even have a basic mage editor where you can crop the image – Why Not Use Active Campaign. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a truly plain e-mail, provided you make a fundamental design template initially.

Why Not Use Active Campaign

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (Why Not Use Active Campaign). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail editing experience is really plain, however easy to browse. Their templates are restricted, which is great with me, but their e-mail editing experience is a little much easier in that you can create inline images, and you can create a completely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward between different emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Why Not Use Active Campaign

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily edit your entire series. Why Not Use Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Why Not Use Active Campaign. However selecting an email marketing platform is like selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw lots of others, some of which I have actually currently mentioned.

Why Not Use Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.