Why Are My Active Campaign Conversions Not Reporting

Why Are My Active Campaign Conversions Not Reporting

Why Are My Active Campaign Conversions Not ReportingWhy Are My Active Campaign Conversions Not Reporting

You can also see whether the conclusion rate has increased or reduced, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It saves me a heap of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable function.

Let’s state you have the given name of only some of your contacts, which holds true with my list. I generally don’t need a first name to sign up to my list, however in some cases I get a very first name, such as when someone purchases an item. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their very first name. If they do not, I just state “Hey there,” (Why Are My Active Campaign Conversions Not Reporting). By developing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether I have the contact’s very first name.

Why Are My Active Campaign Conversions Not Reporting

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by enabling me use the very same automation over and over again for my webinars, and I can rapidly change out all of the information.

Why Are My Active Campaign Conversions Not ReportingWhy Are My Active Campaign Conversions Not Reporting

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer changes.

And here it remains in an email. This message variable enables me to quickly alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp occurs to have the finest email editing experience. I truly like to send basic e-mails.

Why Are My Active Campaign Conversions Not Reporting

I have actually discovered that very difficult to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic template I created. The interface for the HTML editor appears like it was pulled from some totally free open-source job. Why Are My Active Campaign Conversions Not Reporting.

Nevertheless, adding images is a little a chore. You have to choose them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you make up entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You need different text boxes for above and below the image. Recently I have actually started using ActiveCampaign’s abundant text editor. They have some great templates, but I still wish to send the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t remove – Why Are My Active Campaign Conversions Not Reporting.

Why Are My Active Campaign Conversions Not Reporting

But, with some modifications, I can make my e-mail pretty standard. I can make it immediately use up the whole window, and I can fine-tune the typography to be somewhat bigger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s abundant text editor is adding images. Imagine you’ve simply typed out a terrific e-mail. Why Are My Active Campaign Conversions Not Reporting.

You can’t just add an image to a block of text. Rather, you have to produce 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll have to keep an eye on those to remain constant. That’s something to deal with when you wish to include one image, however when you want to add numerous, it becomes a huge task.

They even have a basic mage editor where you can crop the image – Why Are My Active Campaign Conversions Not Reporting. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a genuinely plain email, offered you make a fundamental template initially.

Why Are My Active Campaign Conversions Not Reporting

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (Why Are My Active Campaign Conversions Not Reporting). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s e-mail modifying experience is very plain, but easy to browse. Their templates are limited, which is great with me, but their e-mail editing experience is somewhat easier because you can develop inline images, and you can create a completely plain email, and even modify the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth in between different emails, I would intuitively be inclined open the same automation in various tabs, then open the particular emails from each of those tabs.

Why Are My Active Campaign Conversions Not Reporting

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily edit your whole series. Why Are My Active Campaign Conversions Not Reporting. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Why Are My Active Campaign Conversions Not Reporting. But picking an email marketing platform resembles picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw numerous others, some of which I have actually already pointed out.

Why Are My Active Campaign Conversions Not Reporting

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.