What Is A Tag In Active Campaign

What Is A Tag In Active Campaign

What Is A Tag In Active CampaignWhat Is A Tag In Active Campaign

You can also see whether the conclusion rate has actually increased or decreased, how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s say you have the first name of only a few of your contacts, which holds true with my list. I generally don’t need a given name to register to my list, but often I get a very first name, such as when somebody buys a product. Wouldn’t it be great to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their first name. If they don’t, I simply say “Hey there,” (What Is A Tag In Active Campaign). By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s first name.

What Is A Tag In Active Campaign

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by allowing me utilize the same automation over and over again for my webinars, and I can quickly alter out all of the details.

What Is A Tag In Active CampaignWhat Is A Tag In Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.

And here it remains in an email. This message variable enables me to easily change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp takes place to have the finest e-mail editing experience. I truly like to send out easy e-mails.

What Is A Tag In Active Campaign

I’ve found that extremely difficult to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I produced. The user interface for the HTML editor looks like it was pulled from some totally free open-source task. What Is A Tag In Active Campaign.

Nevertheless, including images is a little a task. You have to pick them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you make up completely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant text editor is a clunky experience. You need different text boxes for above and listed below the image. Recently I have actually started using ActiveCampaign’s rich full-screen editor. They have some nice design templates, however I still want to send the plainest email possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t eliminate – What Is A Tag In Active Campaign.

What Is A Tag In Active Campaign

However, with some changes, I can make my email quite standard. I can make it instantly take up the whole window, and I can tweak the typography to be a little bigger, and have a little more leading. The most discouraging part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you have actually just typed out a terrific email. What Is A Tag In Active Campaign.

You can’t just add an image to a block of text. Rather, you have to produce 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format changes, you’ll have to keep an eye on those to stay consistent. That’s something to handle when you wish to include one image, however when you wish to add numerous, it becomes a huge task.

They even have a standard mage editor where you can crop the image – What Is A Tag In Active Campaign. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain e-mail, offered you make a fundamental design template initially.

What Is A Tag In Active Campaign

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (What Is A Tag In Active Campaign). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s e-mail editing experience is very plain, however simple to navigate. Their templates are restricted, which is fine with me, but their email editing experience is a little simpler in that you can produce inline images, and you can create a completely plain email, and even modify the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward in between different e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective e-mails from each of those tabs.

What Is A Tag In Active Campaign

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly modify your entire sequence. What Is A Tag In Active Campaign. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – What Is A Tag In Active Campaign. But choosing an e-mail marketing platform is like selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw numerous others, some of which I’ve currently mentioned.

What Is A Tag In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.