Using Active Campaign To Automate Customer Service

Using Active Campaign To Automate Customer Service

Using Active Campaign To Automate Customer ServiceUsing Active Campaign To Automate Customer Service

You can also see whether the conclusion rate has actually increased or decreased, the length of time it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s say you have the first name of just a few of your contacts, which is the case with my list. I usually don’t require a first name to register to my list, but in some cases I get a given name, such as when somebody buys a product. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their first name. If they do not, I simply say “Hey there,” (Using Active Campaign To Automate Customer Service). By developing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s given name.

Using Active Campaign To Automate Customer Service

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by enabling me use the exact same automation over and over once again for my webinars, and I can rapidly change out all of the details.

Using Active Campaign To Automate Customer ServiceUsing Active Campaign To Automate Customer Service

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the item, deal terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal changes.

And here it remains in an email. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp takes place to have the best e-mail editing experience. I really like to send out basic emails.

Using Active Campaign To Automate Customer Service

I have actually found that very difficult to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I developed. The interface for the HTML editor looks like it was pulled from some complimentary open-source project. Using Active Campaign To Automate Customer Service.

Nevertheless, adding images is a little bit of a chore. You have to pick them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you compose completely in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant text editor is a clunky experience. You need separate text boxes for above and listed below the image. Lately I have actually started utilizing ActiveCampaign’s rich text editor. They have some nice design templates, but I still want to send out the plainest email possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t eliminate – Using Active Campaign To Automate Customer Service.

Using Active Campaign To Automate Customer Service

But, with some changes, I can make my email quite basic. I can make it automatically use up the whole window, and I can tweak the typography to be slightly bigger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s abundant full-screen editor is adding images. Picture you have actually just typed out a great e-mail. Using Active Campaign To Automate Customer Service.

You can’t merely add an image to a block of text. Instead, you need to create 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting modifications, you’ll need to keep an eye on those to stay constant. That’s one thing to deal with when you wish to include one image, but when you wish to add several, it ends up being a big task.

They even have a basic mage editor where you can crop the image – Using Active Campaign To Automate Customer Service. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain e-mail, offered you make a basic design template initially.

Using Active Campaign To Automate Customer Service

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (Using Active Campaign To Automate Customer Service). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email editing experience is extremely plain, but easy to navigate. Their templates are restricted, which is fine with me, but their email modifying experience is somewhat much easier in that you can produce inline images, and you can produce a completely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between numerous emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.

Using Active Campaign To Automate Customer Service

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire sequence. Using Active Campaign To Automate Customer Service. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Using Active Campaign To Automate Customer Service. However choosing an e-mail marketing platform is like selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited division options.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw many others, a few of which I have actually already pointed out.

Using Active Campaign To Automate Customer Service

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.