Thinkific Active Campaign

Thinkific Active Campaign

Thinkific Active CampaignThinkific Active Campaign

You can also see whether the conclusion rate has actually increased or decreased, the length of time it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s say you have the given name of only some of your contacts, which holds true with my list. I usually do not require a given name to sign up to my list, however sometimes I get a given name, such as when somebody buys a product. Would not it be nice to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their first name. If they don’t, I simply state “Hey there,” (Thinkific Active Campaign). By constructing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether I have the contact’s first name.

Thinkific Active Campaign

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by allowing me use the same automation over and over once again for my webinars, and I can rapidly change out all of the information.

Thinkific Active CampaignThinkific Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the item, deal terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal changes.

And here it remains in an email. This message variable allows me to easily alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp takes place to have the finest email modifying experience. I actually like to send out basic emails.

Thinkific Active Campaign

I’ve discovered that really hard to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I developed. The user interface for the HTML editor appears like it was pulled from some totally free open-source job. Thinkific Active Campaign.

Nevertheless, adding images is a little a chore. You need to choose them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You need separate text boxes for above and below the image. Lately I have begun using ActiveCampaign’s rich text editor. They have some good templates, however I still wish to send out the plainest email possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t remove – Thinkific Active Campaign.

Thinkific Active Campaign

But, with some changes, I can make my email quite fundamental. I can make it immediately use up the whole window, and I can tweak the typography to be somewhat bigger, and have a little more prominent. The most frustrating part of ActiveCampaign’s abundant full-screen editor is including images. Imagine you’ve simply typed out a great email. Thinkific Active Campaign.

You can’t merely add an image to a block of text. Instead, you need to create 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll have to watch on those to remain consistent. That’s something to handle when you want to add one image, however when you want to add numerous, it becomes a huge chore.

They even have a standard mage editor where you can crop the image – Thinkific Active Campaign. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a really plain e-mail, offered you make a basic design template initially.

Thinkific Active Campaign

MailChimp’s built-in image editor is very effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (Thinkific Active Campaign). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail modifying experience is really plain, however easy to browse. Their design templates are limited, which is fine with me, however their e-mail modifying experience is slightly easier in that you can produce inline images, and you can create an absolutely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between different emails, I would intuitively be inclined open the same automation in different tabs, then open the respective e-mails from each of those tabs.

Thinkific Active Campaign

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole sequence. Thinkific Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Thinkific Active Campaign. But selecting an email marketing platform is like picking a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation options.

You can combine attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw many others, a few of which I have actually already mentioned.

Thinkific Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.