Tags And Segmenting Lists In Active Campaign

Tags And Segmenting Lists In Active Campaign

Tags And Segmenting Lists In Active CampaignTags And Segmenting Lists In Active Campaign

You can likewise see whether the completion rate has actually increased or reduced, for how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s say you have the very first name of only a few of your contacts, which is the case with my list. I generally do not need a very first name to sign up to my list, but sometimes I get a first name, such as when someone purchases a product. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a very first name, I say “Hey,” and then their very first name. If they do not, I simply state “Hey there,” (Tags And Segmenting Lists In Active Campaign). By constructing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s given name.

Tags And Segmenting Lists In Active Campaign

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by enabling me use the same automation over and over again for my webinars, and I can rapidly change out all of the information.

Tags And Segmenting Lists In Active CampaignTags And Segmenting Lists In Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the item, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it is in an email. This message variable allows me to easily change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the finest e-mail editing experience. I actually like to send out simple emails.

Tags And Segmenting Lists In Active Campaign

I’ve discovered that very tough to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I produced. The user interface for the HTML editor appears like it was pulled from some complimentary open-source task. Tags And Segmenting Lists In Active Campaign.

However, adding images is a little a task. You need to select them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require different text boxes for above and listed below the image. Lately I have begun using ActiveCampaign’s abundant text editor. They have some great templates, but I still wish to send out the plainest email possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t eliminate – Tags And Segmenting Lists In Active Campaign.

Tags And Segmenting Lists In Active Campaign

However, with some adjustments, I can make my email pretty standard. I can make it automatically use up the entire window, and I can modify the typography to be a little bigger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s rich text editor is including images. Imagine you’ve simply typed out an excellent e-mail. Tags And Segmenting Lists In Active Campaign.

You can’t merely include an image to a block of text. Rather, you have to create two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to watch on those to stay constant. That’s one thing to deal with when you desire to add one image, however when you desire to include a number of, it ends up being a big chore.

They even have a standard mage editor where you can crop the image – Tags And Segmenting Lists In Active Campaign. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a genuinely plain e-mail, offered you make a standard design template initially.

Tags And Segmenting Lists In Active Campaign

MailChimp’s built-in image editor is very powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (Tags And Segmenting Lists In Active Campaign). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s email editing experience is very plain, however easy to navigate. Their templates are limited, which is great with me, however their email modifying experience is a little simpler because you can produce inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change back and forth between different emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective emails from each of those tabs.

Tags And Segmenting Lists In Active Campaign

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire series. Tags And Segmenting Lists In Active Campaign. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Tags And Segmenting Lists In Active Campaign. However selecting an email marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division options.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my look for the perfect email marketing platform, I saw numerous others, some of which I’ve already pointed out.

Tags And Segmenting Lists In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.