Setting Up Active Campaign With Unbounce Zapier

Setting Up Active Campaign With Unbounce Zapier

Setting Up Active Campaign With Unbounce ZapierSetting Up Active Campaign With Unbounce Zapier

You can likewise see whether the conclusion rate has increased or reduced, for how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar function.

Let’s say you have the first name of only some of your contacts, which is the case with my list. I generally do not need a first name to register to my list, however sometimes I get a given name, such as when somebody buys an item. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and then their very first name. If they don’t, I simply say “Hey there,” (Setting Up Active Campaign With Unbounce Zapier). By constructing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s given name.

Setting Up Active Campaign With Unbounce Zapier

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by allowing me use the same automation over and over once again for my webinars, and I can rapidly change out all of the details.

Setting Up Active Campaign With Unbounce ZapierSetting Up Active Campaign With Unbounce Zapier

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer changes.

And here it is in an e-mail. This message variable allows me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp occurs to have the very best e-mail modifying experience. I actually like to send out simple emails.

Setting Up Active Campaign With Unbounce Zapier

I have actually found that really hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I produced. The interface for the HTML editor looks like it was pulled from some complimentary open-source job. Setting Up Active Campaign With Unbounce Zapier.

However, adding images is a little bit of a chore. You need to pick them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you make up entirely in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You need different text boxes for above and listed below the image. Recently I have actually begun using ActiveCampaign’s rich text editor. They have some great templates, however I still wish to send the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t eliminate – Setting Up Active Campaign With Unbounce Zapier.

Setting Up Active Campaign With Unbounce Zapier

But, with some modifications, I can make my email pretty fundamental. I can make it instantly use up the entire window, and I can modify the typography to be a little bigger, and have a little more leading. The most aggravating part of ActiveCampaign’s abundant full-screen editor is adding images. Envision you have actually just typed out an excellent email. Setting Up Active Campaign With Unbounce Zapier.

You can’t merely add an image to a block of text. Rather, you need to produce 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll need to watch on those to stay constant. That’s one thing to deal with when you wish to add one image, but when you want to include several, it ends up being a big task.

They even have a basic mage editor where you can crop the image – Setting Up Active Campaign With Unbounce Zapier. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain e-mail, supplied you make a basic design template first.

Setting Up Active Campaign With Unbounce Zapier

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (Setting Up Active Campaign With Unbounce Zapier). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, however easy to browse. Their design templates are restricted, which is great with me, but their email modifying experience is a little easier in that you can develop inline images, and you can produce a completely plain e-mail, and even modify the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward between different emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

Setting Up Active Campaign With Unbounce Zapier

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. Setting Up Active Campaign With Unbounce Zapier. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Setting Up Active Campaign With Unbounce Zapier. However selecting an email marketing platform is like choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw numerous others, some of which I’ve currently pointed out.

Setting Up Active Campaign With Unbounce Zapier

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.