Sample Active Campaign Template

Sample Active Campaign Template

Sample Active Campaign TemplateSample Active Campaign Template

You can likewise see whether the completion rate has actually increased or reduced, how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lot of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s state you have the very first name of just a few of your contacts, which is the case with my list. I normally don’t require a given name to sign up to my list, however sometimes I get a given name, such as when someone purchases a product. Wouldn’t it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and then their given name. If they do not, I just say “Hey there,” (Sample Active Campaign Template). By constructing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s very first name.

Sample Active Campaign Template

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can quickly change out all of the details.

Sample Active Campaign TemplateSample Active Campaign Template

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, deal terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal changes.

And here it remains in an email. This message variable allows me to quickly change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp happens to have the finest e-mail editing experience. I actually like to send simple e-mails.

Sample Active Campaign Template

I’ve found that really difficult to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I produced. The user interface for the HTML editor appears like it was pulled from some totally free open-source task. Sample Active Campaign Template.

However, including images is a bit of a task. You need to choose them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you compose completely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You need different text boxes for above and listed below the image. Recently I have actually begun using ActiveCampaign’s abundant text editor. They have some great templates, however I still wish to send out the simplest email possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t get rid of – Sample Active Campaign Template.

Sample Active Campaign Template

However, with some adjustments, I can make my e-mail quite standard. I can make it immediately take up the entire window, and I can tweak the typography to be somewhat bigger, and have a little more leading. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Envision you have actually just typed out a fantastic e-mail. Sample Active Campaign Template.

You can’t just add an image to a block of text. Instead, you need to produce 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any format modifications, you’ll have to watch on those to stay consistent. That’s something to handle when you want to include one image, however when you wish to include a number of, it ends up being a huge task.

They even have a fundamental mage editor where you can crop the image – Sample Active Campaign Template. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a genuinely plain e-mail, supplied you make a standard design template initially.

Sample Active Campaign Template

MailChimp’s integrated image editor is very powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (Sample Active Campaign Template). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s email editing experience is extremely plain, however simple to browse. Their design templates are limited, which is fine with me, however their e-mail editing experience is slightly much easier because you can develop inline images, and you can create a totally plain email, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between various emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Sample Active Campaign Template

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your whole series. Sample Active Campaign Template. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Sample Active Campaign Template. But selecting an email marketing platform is like choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw lots of others, some of which I have actually already discussed.

Sample Active Campaign Template

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.