Rocket Genius Gravity Forms Active Campaign Addon

Rocket Genius Gravity Forms Active Campaign Addon

Rocket Genius Gravity Forms Active Campaign AddonRocket Genius Gravity Forms Active Campaign Addon

You can likewise see whether the conclusion rate has actually increased or decreased, for how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent function.

Let’s say you have the very first name of just a few of your contacts, which is the case with my list. I usually do not require a very first name to register to my list, but often I get a given name, such as when somebody buys an item. Wouldn’t it be good to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their very first name. If they do not, I simply state “Hey there,” (Rocket Genius Gravity Forms Active Campaign Addon). By constructing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s first name.

Rocket Genius Gravity Forms Active Campaign Addon

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by allowing me use the same automation over and over once again for my webinars, and I can rapidly change out all of the details.

Rocket Genius Gravity Forms Active Campaign AddonRocket Genius Gravity Forms Active Campaign Addon

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it is in an e-mail. This message variable enables me to quickly change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I actually like to send out easy emails.

Rocket Genius Gravity Forms Active Campaign Addon

I have actually discovered that extremely hard to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I created. The interface for the HTML editor appears like it was pulled from some complimentary open-source project. Rocket Genius Gravity Forms Active Campaign Addon.

Nevertheless, adding images is a little bit of a chore. You need to pick them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose totally in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Recently I have actually begun utilizing ActiveCampaign’s rich text editor. They have some nice design templates, however I still wish to send out the simplest email possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t get rid of – Rocket Genius Gravity Forms Active Campaign Addon.

Rocket Genius Gravity Forms Active Campaign Addon

But, with some modifications, I can make my email pretty basic. I can make it immediately take up the entire window, and I can modify the typography to be somewhat bigger, and have a bit more leading. The most discouraging part of ActiveCampaign’s abundant full-screen editor is adding images. Picture you’ve simply typed out an excellent email. Rocket Genius Gravity Forms Active Campaign Addon.

You can’t merely add an image to a block of text. Rather, you have to produce two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll have to keep an eye on those to remain constant. That’s something to handle when you wish to include one image, however when you wish to add several, it ends up being a huge task.

They even have a fundamental mage editor where you can crop the image – Rocket Genius Gravity Forms Active Campaign Addon. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a genuinely plain email, supplied you make a fundamental template initially.

Rocket Genius Gravity Forms Active Campaign Addon

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (Rocket Genius Gravity Forms Active Campaign Addon). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email editing experience is very plain, but simple to navigate. Their templates are limited, which is fine with me, but their email modifying experience is a little much easier because you can produce inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth in between different e-mails, I would intuitively be inclined open the same automation in various tabs, then open the particular emails from each of those tabs.

Rocket Genius Gravity Forms Active Campaign Addon

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole series. Rocket Genius Gravity Forms Active Campaign Addon. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Rocket Genius Gravity Forms Active Campaign Addon. However picking an email marketing platform resembles selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division options.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw lots of others, some of which I’ve already mentioned.

Rocket Genius Gravity Forms Active Campaign Addon

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.