Questions Within Active Campaign

Questions Within Active Campaign

Questions Within Active CampaignQuestions Within Active Campaign

You can likewise see whether the conclusion rate has actually increased or decreased, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lot of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s say you have the first name of only some of your contacts, which holds true with my list. I generally don’t require a first name to sign up to my list, however often I get a given name, such as when somebody purchases a product. Wouldn’t it be great to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their first name. If they do not, I simply state “Hey there,” (Questions Within Active Campaign). By building a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s given name.

Questions Within Active Campaign

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can quickly alter out all of the information.

Questions Within Active CampaignQuestions Within Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the item, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it is in an e-mail. This message variable allows me to quickly change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the very best email editing experience. I really like to send basic e-mails.

Questions Within Active Campaign

I have actually discovered that very tough to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I created. The interface for the HTML editor appears like it was pulled from some complimentary open-source task. Questions Within Active Campaign.

Nevertheless, adding images is a little a chore. You need to choose them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you compose totally in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You need different text boxes for above and listed below the image. Lately I have actually begun utilizing ActiveCampaign’s rich full-screen editor. They have some nice design templates, but I still want to send the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t remove – Questions Within Active Campaign.

Questions Within Active Campaign

But, with some changes, I can make my e-mail quite basic. I can make it instantly take up the entire window, and I can modify the typography to be slightly larger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s abundant full-screen editor is adding images. Picture you’ve simply typed out a great e-mail. Questions Within Active Campaign.

You can’t just include an image to a block of text. Rather, you need to create two blocks of text: one for before the image, and one for after the image. If you’ve made any format changes, you’ll have to watch on those to remain constant. That’s something to deal with when you wish to add one image, but when you wish to include a number of, it becomes a big chore.

They even have a standard mage editor where you can crop the image – Questions Within Active Campaign. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain e-mail, provided you make a basic template first.

Questions Within Active Campaign

MailChimp’s integrated image editor is very powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (Questions Within Active Campaign). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail modifying experience is really plain, however simple to browse. Their design templates are limited, which is fine with me, however their e-mail editing experience is slightly much easier because you can develop inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward between numerous e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Questions Within Active Campaign

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your whole series. Questions Within Active Campaign. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Questions Within Active Campaign. However choosing an email marketing platform is like selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw numerous others, some of which I have actually already pointed out.

Questions Within Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.