“Popup Maker” Active Campaign

“Popup Maker” Active Campaign

“Popup Maker” Active Campaign

You can also see whether the conclusion rate has increased or reduced, the length of time it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s say you have the first name of only a few of your contacts, which is the case with my list. I typically do not need a given name to sign up to my list, however sometimes I get a very first name, such as when someone purchases a product. Wouldn’t it be great to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and then their first name. If they don’t, I simply state “Hey there,” (“Popup Maker” Active Campaign). By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s given name.

“Popup Maker” Active Campaign

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by enabling me utilize the same automation over and over again for my webinars, and I can rapidly alter out all of the details.

“Popup Maker” Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it remains in an e-mail. This message variable allows me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp happens to have the best email modifying experience. I really like to send easy emails.

“Popup Maker” Active Campaign

I’ve discovered that really tough to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I produced. The user interface for the HTML editor appears like it was pulled from some complimentary open-source project. “Popup Maker” Active Campaign.

However, including images is a bit of a chore. You need to choose them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you make up completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require separate text boxes for above and listed below the image. Recently I have begun utilizing ActiveCampaign’s rich text editor. They have some great templates, but I still want to send out the simplest email possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t get rid of – “Popup Maker” Active Campaign.

“Popup Maker” Active Campaign

However, with some adjustments, I can make my e-mail quite basic. I can make it automatically take up the whole window, and I can tweak the typography to be somewhat larger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you’ve simply typed out a great email. “Popup Maker” Active Campaign.

You can’t simply add an image to a block of text. Instead, you need to develop 2 blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll have to keep an eye on those to remain constant. That’s something to handle when you desire to include one image, however when you wish to include a number of, it becomes a big chore.

They even have a basic mage editor where you can crop the image – “Popup Maker” Active Campaign. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a genuinely plain email, supplied you make a fundamental design template initially.

“Popup Maker” Active Campaign

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (“Popup Maker” Active Campaign). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail editing experience is really plain, however simple to browse. Their templates are limited, which is great with me, however their email modifying experience is slightly much easier in that you can create inline images, and you can develop an absolutely plain e-mail, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth in between numerous emails, I would intuitively be inclined open the very same automation in various tabs, then open the particular e-mails from each of those tabs.

“Popup Maker” Active Campaign

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily edit your whole sequence. “Popup Maker” Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – “Popup Maker” Active Campaign. However picking an email marketing platform resembles picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw numerous others, a few of which I have actually already discussed.

“Popup Maker” Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.