Populate Gravity Form Field From Active Campaign

Populate Gravity Form Field From Active Campaign

Populate Gravity Form Field From Active CampaignPopulate Gravity Form Field From Active Campaign

You can also see whether the conclusion rate has increased or decreased, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It saves me a heap of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent function.

Let’s say you have the first name of just some of your contacts, which is the case with my list. I normally don’t need a given name to register to my list, but often I get a given name, such as when somebody buys a product. Would not it be good to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and after that their very first name. If they don’t, I just say “Hey there,” (Populate Gravity Form Field From Active Campaign). By constructing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether I have the contact’s very first name.

Populate Gravity Form Field From Active Campaign

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me use the same automation over and over again for my webinars, and I can rapidly change out all of the information.

Populate Gravity Form Field From Active CampaignPopulate Gravity Form Field From Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the item, deal terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it remains in an email. This message variable enables me to quickly alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp happens to have the best e-mail modifying experience. I really like to send out basic e-mails.

Populate Gravity Form Field From Active Campaign

I’ve discovered that extremely difficult to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I created. The interface for the HTML editor appears like it was pulled from some totally free open-source task. Populate Gravity Form Field From Active Campaign.

Nevertheless, adding images is a bit of a task. You have to pick them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you make up entirely in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Recently I have begun utilizing ActiveCampaign’s abundant text editor. They have some great design templates, but I still want to send the simplest email possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t get rid of – Populate Gravity Form Field From Active Campaign.

Populate Gravity Form Field From Active Campaign

However, with some modifications, I can make my email pretty basic. I can make it instantly take up the whole window, and I can modify the typography to be slightly larger, and have a little more leading. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Imagine you have actually simply typed out a terrific e-mail. Populate Gravity Form Field From Active Campaign.

You can’t simply add an image to a block of text. Rather, you need to create 2 blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll have to keep an eye on those to remain consistent. That’s something to handle when you wish to add one image, but when you want to add a number of, it becomes a huge task.

They even have a fundamental mage editor where you can crop the image – Populate Gravity Form Field From Active Campaign. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain email, supplied you make a basic template initially.

Populate Gravity Form Field From Active Campaign

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (Populate Gravity Form Field From Active Campaign). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s email modifying experience is extremely plain, but easy to browse. Their templates are restricted, which is fine with me, but their email modifying experience is a little easier because you can produce inline images, and you can produce a completely plain email, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change back and forth in between various emails, I would intuitively be inclined open the same automation in different tabs, then open the particular emails from each of those tabs.

Populate Gravity Form Field From Active Campaign

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily modify your whole series. Populate Gravity Form Field From Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Populate Gravity Form Field From Active Campaign. However picking an email marketing platform resembles picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw numerous others, a few of which I have actually currently mentioned.

Populate Gravity Form Field From Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.