How To Use Tags In Active Campaign

How To Use Tags In Active Campaign

How To Use Tags In Active CampaignHow To Use Tags In Active Campaign

You can likewise see whether the conclusion rate has actually increased or reduced, for how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a ton of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.

Let’s say you have the given name of just a few of your contacts, which holds true with my list. I normally do not need a first name to register to my list, however in some cases I get a very first name, such as when someone buys a product. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their very first name. If they do not, I just state “Hey there,” (How To Use Tags In Active Campaign). By developing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s very first name.

How To Use Tags In Active Campaign

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by enabling me utilize the very same automation over and over once again for my webinars, and I can rapidly alter out all of the information.

How To Use Tags In Active CampaignHow To Use Tags In Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the item, deal terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it remains in an e-mail. This message variable enables me to easily alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp occurs to have the very best email modifying experience. I really like to send out basic e-mails.

How To Use Tags In Active Campaign

I’ve found that very hard to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I created. The user interface for the HTML editor looks like it was pulled from some totally free open-source task. How To Use Tags In Active Campaign.

Nevertheless, including images is a little bit of a task. You have to pick them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you make up totally in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Lately I have begun utilizing ActiveCampaign’s rich text editor. They have some nice templates, but I still want to send out the simplest email possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t eliminate – How To Use Tags In Active Campaign.

How To Use Tags In Active Campaign

But, with some changes, I can make my email quite basic. I can make it automatically take up the whole window, and I can tweak the typography to be somewhat bigger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s abundant text editor is adding images. Envision you have actually simply typed out an excellent email. How To Use Tags In Active Campaign.

You can’t simply add an image to a block of text. Instead, you have to produce two blocks of text: one for prior to the image, and one for after the image. If you have actually made any format changes, you’ll need to watch on those to remain consistent. That’s one thing to deal with when you desire to add one image, however when you desire to add several, it becomes a huge task.

They even have a fundamental mage editor where you can crop the image – How To Use Tags In Active Campaign. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain e-mail, offered you make a standard template first.

How To Use Tags In Active Campaign

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (How To Use Tags In Active Campaign). It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email modifying experience is really plain, however simple to browse. Their design templates are restricted, which is great with me, but their e-mail editing experience is slightly simpler in that you can produce inline images, and you can develop an absolutely plain e-mail, and even edit the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between different emails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular emails from each of those tabs.

How To Use Tags In Active Campaign

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole sequence. How To Use Tags In Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – How To Use Tags In Active Campaign. However picking an email marketing platform is like choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division options.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw numerous others, a few of which I have actually already pointed out.

How To Use Tags In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.