How To Use Full Contact With Active Campaign

How To Use Full Contact With Active Campaign

How To Use Full Contact With Active CampaignHow To Use Full Contact With Active Campaign

You can also see whether the conclusion rate has increased or decreased, the length of time it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s state you have the very first name of just some of your contacts, which holds true with my list. I typically don’t need a very first name to sign up to my list, but in some cases I get a given name, such as when someone buys a product. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their first name. If they do not, I simply state “Hey there,” (How To Use Full Contact With Active Campaign). By building a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s very first name.

How To Use Full Contact With Active Campaign

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me utilize the very same automation over and over again for my webinars, and I can quickly change out all of the details.

How To Use Full Contact With Active CampaignHow To Use Full Contact With Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it remains in an e-mail. This message variable allows me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp happens to have the best email editing experience. I really like to send out basic emails.

How To Use Full Contact With Active Campaign

I’ve discovered that very hard to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I developed. The user interface for the HTML editor looks like it was pulled from some free open-source task. How To Use Full Contact With Active Campaign.

However, adding images is a little bit of a task. You need to select them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you make up completely in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need different text boxes for above and below the image. Lately I have begun using ActiveCampaign’s rich full-screen editor. They have some nice templates, however I still wish to send out the plainest email possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t eliminate – How To Use Full Contact With Active Campaign.

How To Use Full Contact With Active Campaign

But, with some changes, I can make my e-mail pretty basic. I can make it immediately use up the whole window, and I can modify the typography to be somewhat larger, and have a little more leading. The most discouraging part of ActiveCampaign’s rich full-screen editor is including images. Picture you’ve simply typed out a fantastic email. How To Use Full Contact With Active Campaign.

You can’t just include an image to a block of text. Rather, you have to develop two blocks of text: one for prior to the image, and one for after the image. If you have actually made any format modifications, you’ll need to watch on those to remain constant. That’s one thing to handle when you wish to include one image, but when you wish to include several, it ends up being a huge task.

They even have a fundamental mage editor where you can crop the image – How To Use Full Contact With Active Campaign. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a truly plain e-mail, supplied you make a standard design template first.

How To Use Full Contact With Active Campaign

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (How To Use Full Contact With Active Campaign). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email editing experience is really plain, however easy to browse. Their templates are restricted, which is fine with me, but their email modifying experience is somewhat much easier in that you can develop inline images, and you can produce an absolutely plain email, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth in between various e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the particular e-mails from each of those tabs.

How To Use Full Contact With Active Campaign

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. How To Use Full Contact With Active Campaign. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – How To Use Full Contact With Active Campaign. However picking an e-mail marketing platform is like selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw numerous others, a few of which I have actually already discussed.

How To Use Full Contact With Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.