How To Use Active Campaign

How To Use Active Campaign

How To Use Active CampaignHow To Use Active Campaign

You can likewise see whether the completion rate has actually increased or decreased, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a comparable function.

Let’s say you have the given name of only a few of your contacts, which holds true with my list. I normally do not need a given name to register to my list, however sometimes I get a very first name, such as when someone buys an item. Would not it be good to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a very first name, I state “Hey,” and after that their given name. If they do not, I just say “Hey there,” (How To Use Active Campaign). By constructing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s very first name.

How To Use Active Campaign

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by allowing me use the exact same automation over and over again for my webinars, and I can quickly change out all of the information.

How To Use Active CampaignHow To Use Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal modifications.

And here it is in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp happens to have the finest email editing experience. I actually like to send out easy emails.

How To Use Active Campaign

I’ve discovered that really tough to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I produced. The user interface for the HTML editor looks like it was pulled from some free open-source task. How To Use Active Campaign.

Nevertheless, including images is a little bit of a task. You have to select them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you compose totally in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You require separate text boxes for above and listed below the image. Lately I have started using ActiveCampaign’s abundant text editor. They have some nice templates, but I still wish to send the plainest email possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t remove – How To Use Active Campaign.

How To Use Active Campaign

However, with some changes, I can make my email quite standard. I can make it instantly take up the entire window, and I can fine-tune the typography to be somewhat bigger, and have a little more leading. The most frustrating part of ActiveCampaign’s rich text editor is including images. Picture you have actually just typed out a fantastic e-mail. How To Use Active Campaign.

You can’t merely add an image to a block of text. Rather, you have to develop two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll have to watch on those to stay constant. That’s something to deal with when you want to add one image, however when you desire to add several, it ends up being a huge chore.

They even have a basic mage editor where you can crop the image – How To Use Active Campaign. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain email, offered you make a fundamental design template first.

How To Use Active Campaign

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (How To Use Active Campaign). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email editing experience is extremely plain, but easy to browse. Their templates are limited, which is fine with me, however their email modifying experience is slightly simpler in that you can develop inline images, and you can produce an absolutely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between different emails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.

How To Use Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire series. How To Use Active Campaign. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – How To Use Active Campaign. But selecting an email marketing platform is like selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw numerous others, some of which I have actually already mentioned.

How To Use Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.