How To Use A Picture As The Background In Active Campaign

How To Use A Picture As The Background In Active Campaign

How To Use A Picture As The Background In Active CampaignHow To Use A Picture As The Background In Active Campaign

You can also see whether the completion rate has increased or decreased, the length of time it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s state you have the given name of only some of your contacts, which is the case with my list. I usually do not require a first name to register to my list, but sometimes I get a very first name, such as when someone buys a product. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their given name. If they don’t, I simply state “Hey there,” (How To Use A Picture As The Background In Active Campaign). By constructing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s first name.

How To Use A Picture As The Background In Active Campaign

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me use the very same automation over and over once again for my webinars, and I can quickly change out all of the details.

How To Use A Picture As The Background In Active CampaignHow To Use A Picture As The Background In Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the item, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it is in an e-mail. This message variable allows me to easily alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp happens to have the very best e-mail modifying experience. I actually like to send out basic emails.

How To Use A Picture As The Background In Active Campaign

I’ve found that very difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I produced. The interface for the HTML editor appears like it was pulled from some totally free open-source project. How To Use A Picture As The Background In Active Campaign.

However, adding images is a bit of a chore. You have to pick them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you compose completely in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need different text boxes for above and listed below the image. Lately I have begun utilizing ActiveCampaign’s rich full-screen editor. They have some nice design templates, but I still wish to send out the simplest email possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t remove – How To Use A Picture As The Background In Active Campaign.

How To Use A Picture As The Background In Active Campaign

But, with some modifications, I can make my email quite standard. I can make it immediately take up the entire window, and I can modify the typography to be slightly larger, and have a little more leading. The most frustrating part of ActiveCampaign’s rich text editor is adding images. Envision you have actually just typed out an excellent e-mail. How To Use A Picture As The Background In Active Campaign.

You can’t simply include an image to a block of text. Instead, you have to produce 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to keep an eye on those to stay consistent. That’s one thing to handle when you wish to add one image, but when you want to include numerous, it ends up being a big chore.

They even have a fundamental mage editor where you can crop the image – How To Use A Picture As The Background In Active Campaign. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain e-mail, offered you make a basic design template initially.

How To Use A Picture As The Background In Active Campaign

MailChimp’s integrated image editor is very powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (How To Use A Picture As The Background In Active Campaign). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email modifying experience is really plain, but easy to navigate. Their design templates are limited, which is great with me, however their email editing experience is slightly much easier because you can create inline images, and you can produce a completely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth between different emails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular e-mails from each of those tabs.

How To Use A Picture As The Background In Active Campaign

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily edit your entire sequence. How To Use A Picture As The Background In Active Campaign. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – How To Use A Picture As The Background In Active Campaign. But picking an email marketing platform is like selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw numerous others, a few of which I’ve already discussed.

How To Use A Picture As The Background In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

How To Use A Picture As The Background In Active Campaign

How To Use A Picture As The Background In Active Campaign

How To Use A Picture As The Background In Active CampaignHow To Use A Picture As The Background In Active Campaign

You can likewise see whether the completion rate has increased or decreased, how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.

Let’s say you have the very first name of just some of your contacts, which is the case with my list. I generally do not need a given name to sign up to my list, however often I get a very first name, such as when someone purchases a product. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their first name. If they do not, I just say “Hey there,” (How To Use A Picture As The Background In Active Campaign). By constructing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s very first name.

How To Use A Picture As The Background In Active Campaign

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by enabling me use the very same automation over and over once again for my webinars, and I can rapidly alter out all of the information.

How To Use A Picture As The Background In Active CampaignHow To Use A Picture As The Background In Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the item, deal terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it is in an email. This message variable allows me to quickly change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp happens to have the very best email modifying experience. I truly like to send out easy e-mails.

How To Use A Picture As The Background In Active Campaign

I’ve discovered that very difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I created. The user interface for the HTML editor appears like it was pulled from some complimentary open-source task. How To Use A Picture As The Background In Active Campaign.

However, including images is a bit of a chore. You have to choose them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you compose entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need separate text boxes for above and below the image. Lately I have begun using ActiveCampaign’s abundant full-screen editor. They have some nice templates, however I still want to send out the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t eliminate – How To Use A Picture As The Background In Active Campaign.

How To Use A Picture As The Background In Active Campaign

However, with some modifications, I can make my e-mail quite basic. I can make it automatically use up the whole window, and I can tweak the typography to be slightly bigger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s rich text editor is including images. Imagine you have actually simply typed out an excellent email. How To Use A Picture As The Background In Active Campaign.

You can’t just add an image to a block of text. Instead, you have to create 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting modifications, you’ll have to keep an eye on those to remain consistent. That’s something to handle when you desire to add one image, but when you wish to add a number of, it ends up being a big chore.

They even have a standard mage editor where you can crop the image – How To Use A Picture As The Background In Active Campaign. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a truly plain e-mail, offered you make a fundamental template first.

How To Use A Picture As The Background In Active Campaign

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (How To Use A Picture As The Background In Active Campaign). It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s email modifying experience is extremely plain, however simple to browse. Their design templates are restricted, which is great with me, but their e-mail editing experience is slightly simpler because you can develop inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch backward and forward in between numerous emails, I would intuitively be inclined open the same automation in various tabs, then open the particular e-mails from each of those tabs.

How To Use A Picture As The Background In Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. How To Use A Picture As The Background In Active Campaign. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – How To Use A Picture As The Background In Active Campaign. However selecting an e-mail marketing platform is like selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my search for the ideal email marketing platform, I saw lots of others, a few of which I have actually currently mentioned.

How To Use A Picture As The Background In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.