How To Use A Picture As The Background In Active Campaign
You can also see whether the completion rate has increased or decreased, the length of time it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a comparable feature.
Let’s state you have the given name of only some of your contacts, which is the case with my list. I usually do not require a first name to register to my list, but sometimes I get a very first name, such as when someone buys a product. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.
I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their given name. If they don’t, I simply state “Hey there,” (How To Use A Picture As The Background In Active Campaign). By constructing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s first name.
How To Use A Picture As The Background In Active Campaign
I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me use the very same automation over and over once again for my webinars, and I can quickly change out all of the details.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the item, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal modifications.
And here it is in an e-mail. This message variable allows me to easily alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp happens to have the very best e-mail modifying experience. I actually like to send out basic emails.
How To Use A Picture As The Background In Active Campaign
I’ve found that very difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I produced. The interface for the HTML editor appears like it was pulled from some totally free open-source project. How To Use A Picture As The Background In Active Campaign.
However, adding images is a bit of a chore. You have to pick them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you compose completely in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.
Including images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need different text boxes for above and listed below the image. Lately I have begun utilizing ActiveCampaign’s rich full-screen editor. They have some nice design templates, but I still wish to send out the simplest email possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t remove – How To Use A Picture As The Background In Active Campaign.
How To Use A Picture As The Background In Active Campaign
But, with some modifications, I can make my email quite standard. I can make it immediately take up the entire window, and I can modify the typography to be slightly larger, and have a little more leading. The most frustrating part of ActiveCampaign’s rich text editor is adding images. Envision you have actually just typed out an excellent e-mail. How To Use A Picture As The Background In Active Campaign.
You can’t simply include an image to a block of text. Instead, you have to produce 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to keep an eye on those to stay consistent. That’s one thing to handle when you wish to add one image, but when you want to include numerous, it ends up being a big chore.
They even have a fundamental mage editor where you can crop the image – How To Use A Picture As The Background In Active Campaign. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain e-mail, offered you make a basic design template initially.
How To Use A Picture As The Background In Active Campaign
MailChimp’s integrated image editor is very powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (How To Use A Picture As The Background In Active Campaign). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time savings.
ConvertKit’s email modifying experience is really plain, but easy to navigate. Their design templates are limited, which is great with me, however their email editing experience is slightly much easier because you can create inline images, and you can produce a completely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth between different emails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular e-mails from each of those tabs.
How To Use A Picture As The Background In Active Campaign
In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily edit your entire sequence. How To Use A Picture As The Background In Active Campaign. Contrast that with ConvertKit’s Sequences.
Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – How To Use A Picture As The Background In Active Campaign. But picking an email marketing platform is like selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.
You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw numerous others, a few of which I’ve already discussed.
How To Use A Picture As The Background In Active Campaign
ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.
