How To Set Up Scrubbing Logic Active Campaign

How To Set Up Scrubbing Logic Active Campaign

How To Set Up Scrubbing Logic Active CampaignHow To Set Up Scrubbing Logic Active Campaign

You can likewise see whether the completion rate has actually increased or reduced, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a heap of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s state you have the first name of just some of your contacts, which is the case with my list. I generally don’t need a given name to sign up to my list, however often I get a given name, such as when someone buys an item. Wouldn’t it be good to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I state “Hey,” and after that their very first name. If they do not, I simply say “Hey there,” (How To Set Up Scrubbing Logic Active Campaign). By developing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s given name.

How To Set Up Scrubbing Logic Active Campaign

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me utilize the same automation over and over once again for my webinars, and I can quickly change out all of the details.

How To Set Up Scrubbing Logic Active CampaignHow To Set Up Scrubbing Logic Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the item, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal modifications.

And here it remains in an email. This message variable allows me to quickly change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp takes place to have the very best email modifying experience. I actually like to send out basic e-mails.

How To Set Up Scrubbing Logic Active Campaign

I’ve found that extremely tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I produced. The user interface for the HTML editor appears like it was pulled from some totally free open-source project. How To Set Up Scrubbing Logic Active Campaign.

However, adding images is a little bit of a task. You have to pick them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You need separate text boxes for above and below the image. Recently I have begun using ActiveCampaign’s rich text editor. They have some good design templates, however I still wish to send the simplest email possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t eliminate – How To Set Up Scrubbing Logic Active Campaign.

How To Set Up Scrubbing Logic Active Campaign

However, with some adjustments, I can make my e-mail quite standard. I can make it immediately use up the entire window, and I can modify the typography to be a little bigger, and have a bit more prominent. The most discouraging part of ActiveCampaign’s rich full-screen editor is adding images. Envision you’ve just typed out a great e-mail. How To Set Up Scrubbing Logic Active Campaign.

You can’t simply include an image to a block of text. Instead, you have to produce two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll need to keep an eye on those to stay consistent. That’s something to deal with when you want to add one image, however when you desire to include a number of, it becomes a huge chore.

They even have a standard mage editor where you can crop the image – How To Set Up Scrubbing Logic Active Campaign. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain e-mail, supplied you make a fundamental design template first.

How To Set Up Scrubbing Logic Active Campaign

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (How To Set Up Scrubbing Logic Active Campaign). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s e-mail editing experience is extremely plain, however simple to navigate. Their templates are limited, which is fine with me, however their e-mail editing experience is a little simpler because you can develop inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between various e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective e-mails from each of those tabs.

How To Set Up Scrubbing Logic Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole series. How To Set Up Scrubbing Logic Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – How To Set Up Scrubbing Logic Active Campaign. However selecting an e-mail marketing platform resembles selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw numerous others, a few of which I have actually already pointed out.

How To Set Up Scrubbing Logic Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.