How To Send An Email To A Single Person In Active Campaign

How To Send An Email To A Single Person In Active Campaign

How To Send An Email To A Single Person In Active CampaignHow To Send An Email To A Single Person In Active Campaign

You can likewise see whether the completion rate has actually increased or decreased, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It conserves me a ton of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a similar function.

Let’s say you have the given name of only some of your contacts, which holds true with my list. I typically do not need a first name to register to my list, however often I get a first name, such as when somebody purchases a product. Would not it be great to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their first name. If they don’t, I just state “Hey there,” (How To Send An Email To A Single Person In Active Campaign). By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s very first name.

How To Send An Email To A Single Person In Active Campaign

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by allowing me use the very same automation over and over again for my webinars, and I can quickly change out all of the details.

How To Send An Email To A Single Person In Active CampaignHow To Send An Email To A Single Person In Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the product, offer terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer changes.

And here it is in an email. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp happens to have the very best email modifying experience. I really like to send out simple e-mails.

How To Send An Email To A Single Person In Active Campaign

I have actually discovered that really difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental template I developed. The interface for the HTML editor appears like it was pulled from some complimentary open-source job. How To Send An Email To A Single Person In Active Campaign.

Nevertheless, including images is a little a task. You need to pick them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you compose entirely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Recently I have actually started using ActiveCampaign’s abundant full-screen editor. They have some great templates, but I still desire to send the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t remove – How To Send An Email To A Single Person In Active Campaign.

How To Send An Email To A Single Person In Active Campaign

However, with some changes, I can make my e-mail quite basic. I can make it instantly use up the entire window, and I can tweak the typography to be somewhat larger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s abundant full-screen editor is including images. Imagine you’ve simply typed out an excellent email. How To Send An Email To A Single Person In Active Campaign.

You can’t just add an image to a block of text. Instead, you need to create two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting changes, you’ll have to keep an eye on those to stay consistent. That’s one thing to deal with when you desire to include one image, however when you wish to add numerous, it ends up being a huge chore.

They even have a basic mage editor where you can crop the image – How To Send An Email To A Single Person In Active Campaign. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain email, offered you make a fundamental template initially.

How To Send An Email To A Single Person In Active Campaign

MailChimp’s integrated image editor is very powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (How To Send An Email To A Single Person In Active Campaign). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email editing experience is very plain, but easy to navigate. Their templates are limited, which is fine with me, however their e-mail modifying experience is somewhat easier in that you can produce inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between different emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective emails from each of those tabs.

How To Send An Email To A Single Person In Active Campaign

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily edit your entire series. How To Send An Email To A Single Person In Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – How To Send An Email To A Single Person In Active Campaign. But choosing an e-mail marketing platform resembles choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, a few of which I have actually currently pointed out.

How To Send An Email To A Single Person In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.