How To Merge Custom Fields In Active Campaign

How To Merge Custom Fields In Active Campaign

How To Merge Custom Fields In Active CampaignHow To Merge Custom Fields In Active Campaign

You can likewise see whether the completion rate has increased or reduced, how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a load of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s state you have the very first name of only a few of your contacts, which holds true with my list. I normally don’t require a very first name to sign up to my list, however in some cases I get a first name, such as when someone purchases a product. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their given name. If they don’t, I just say “Hey there,” (How To Merge Custom Fields In Active Campaign). By constructing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s given name.

How To Merge Custom Fields In Active Campaign

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me utilize the exact same automation over and over once again for my webinars, and I can rapidly alter out all of the details.

How To Merge Custom Fields In Active CampaignHow To Merge Custom Fields In Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.

And here it is in an email. This message variable allows me to quickly alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I truly like to send easy emails.

How To Merge Custom Fields In Active Campaign

I have actually discovered that very hard to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic template I created. The user interface for the HTML editor looks like it was pulled from some complimentary open-source project. How To Merge Custom Fields In Active Campaign.

However, adding images is a little a task. You need to select them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you make up totally in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You need separate text boxes for above and listed below the image. Recently I have actually started using ActiveCampaign’s rich full-screen editor. They have some nice design templates, but I still wish to send out the simplest email possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t remove – How To Merge Custom Fields In Active Campaign.

How To Merge Custom Fields In Active Campaign

But, with some modifications, I can make my e-mail quite basic. I can make it instantly take up the whole window, and I can tweak the typography to be slightly larger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s rich full-screen editor is including images. Envision you have actually just typed out an excellent email. How To Merge Custom Fields In Active Campaign.

You can’t just add an image to a block of text. Instead, you need to produce 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting modifications, you’ll have to keep an eye on those to stay consistent. That’s one thing to deal with when you want to include one image, but when you wish to add several, it becomes a big task.

They even have a standard mage editor where you can crop the image – How To Merge Custom Fields In Active Campaign. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain e-mail, provided you make a basic template initially.

How To Merge Custom Fields In Active Campaign

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (How To Merge Custom Fields In Active Campaign). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, but simple to navigate. Their design templates are restricted, which is fine with me, but their email modifying experience is somewhat simpler in that you can create inline images, and you can produce a completely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between various e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the particular emails from each of those tabs.

How To Merge Custom Fields In Active Campaign

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. How To Merge Custom Fields In Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – How To Merge Custom Fields In Active Campaign. However picking an e-mail marketing platform is like selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw lots of others, some of which I have actually currently pointed out.

How To Merge Custom Fields In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.