How To Look At Active Campaign Tags

How To Look At Active Campaign Tags

How To Look At Active Campaign TagsHow To Look At Active Campaign Tags

You can likewise see whether the conclusion rate has increased or decreased, the length of time it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It saves me a heap of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s state you have the given name of just some of your contacts, which is the case with my list. I normally don’t require a given name to sign up to my list, however in some cases I get a very first name, such as when someone purchases an item. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their given name. If they do not, I just state “Hey there,” (How To Look At Active Campaign Tags). By constructing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s given name.

How To Look At Active Campaign Tags

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by enabling me utilize the same automation over and over again for my webinars, and I can quickly change out all of the details.

How To Look At Active Campaign TagsHow To Look At Active Campaign Tags

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, deal terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it remains in an e-mail. This message variable allows me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp happens to have the finest e-mail editing experience. I truly like to send simple e-mails.

How To Look At Active Campaign Tags

I have actually found that really tough to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I produced. The user interface for the HTML editor appears like it was pulled from some totally free open-source job. How To Look At Active Campaign Tags.

However, adding images is a little a chore. You have to select them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up completely in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You need different text boxes for above and below the image. Recently I have actually started utilizing ActiveCampaign’s rich full-screen editor. They have some great design templates, but I still desire to send out the simplest email possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t get rid of – How To Look At Active Campaign Tags.

How To Look At Active Campaign Tags

But, with some modifications, I can make my email pretty standard. I can make it immediately use up the whole window, and I can tweak the typography to be a little larger, and have a little more prominent. The most discouraging part of ActiveCampaign’s rich full-screen editor is adding images. Picture you have actually simply typed out a great e-mail. How To Look At Active Campaign Tags.

You can’t simply include an image to a block of text. Instead, you have to create 2 blocks of text: one for before the image, and one for after the image. If you have actually made any formatting changes, you’ll need to watch on those to stay constant. That’s something to handle when you wish to include one image, but when you want to add several, it ends up being a big chore.

They even have a standard mage editor where you can crop the image – How To Look At Active Campaign Tags. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a truly plain email, supplied you make a standard template first.

How To Look At Active Campaign Tags

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (How To Look At Active Campaign Tags). It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, however simple to navigate. Their design templates are restricted, which is fine with me, but their email editing experience is a little simpler in that you can create inline images, and you can produce a completely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth in between various emails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective e-mails from each of those tabs.

How To Look At Active Campaign Tags

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly modify your whole sequence. How To Look At Active Campaign Tags. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – How To Look At Active Campaign Tags. However picking an email marketing platform is like choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw many others, a few of which I’ve currently pointed out.

How To Look At Active Campaign Tags

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.