How To Import Contacts In Active Campaign

How To Import Contacts In Active Campaign

How To Import Contacts In Active CampaignHow To Import Contacts In Active Campaign

You can also see whether the conclusion rate has increased or decreased, for how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a load of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.

Let’s say you have the given name of just some of your contacts, which holds true with my list. I normally do not need a given name to sign up to my list, however sometimes I get a given name, such as when someone purchases a product. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their very first name. If they don’t, I simply state “Hey there,” (How To Import Contacts In Active Campaign). By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s given name.

How To Import Contacts In Active Campaign

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me utilize the same automation over and over once again for my webinars, and I can quickly change out all of the information.

How To Import Contacts In Active CampaignHow To Import Contacts In Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the product, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer changes.

And here it remains in an e-mail. This message variable allows me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp occurs to have the very best email editing experience. I actually like to send out easy emails.

How To Import Contacts In Active Campaign

I’ve found that really tough to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I created. The interface for the HTML editor looks like it was pulled from some totally free open-source project. How To Import Contacts In Active Campaign.

Nevertheless, including images is a bit of a task. You need to pick them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need different text boxes for above and listed below the image. Recently I have begun utilizing ActiveCampaign’s rich full-screen editor. They have some good templates, but I still wish to send the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t eliminate – How To Import Contacts In Active Campaign.

How To Import Contacts In Active Campaign

However, with some modifications, I can make my e-mail pretty basic. I can make it automatically take up the entire window, and I can tweak the typography to be a little bigger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Picture you have actually just typed out a terrific email. How To Import Contacts In Active Campaign.

You can’t just add an image to a block of text. Rather, you have to create two blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll have to watch on those to stay consistent. That’s one thing to deal with when you wish to include one image, but when you wish to include a number of, it becomes a big chore.

They even have a basic mage editor where you can crop the image – How To Import Contacts In Active Campaign. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a really plain e-mail, provided you make a standard template initially.

How To Import Contacts In Active Campaign

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (How To Import Contacts In Active Campaign). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail modifying experience is extremely plain, but easy to navigate. Their design templates are restricted, which is fine with me, but their e-mail editing experience is somewhat much easier because you can produce inline images, and you can create an absolutely plain email, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth in between various emails, I would intuitively be inclined open the very same automation in different tabs, then open the particular emails from each of those tabs.

How To Import Contacts In Active Campaign

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole series. How To Import Contacts In Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – How To Import Contacts In Active Campaign. But selecting an e-mail marketing platform resembles picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my look for the perfect e-mail marketing platform, I saw lots of others, some of which I’ve currently pointed out.

How To Import Contacts In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.