How To Connect Active Campaign To A Facebook Ad Form

How To Connect Active Campaign To A Facebook Ad Form

How To Connect Active Campaign To A Facebook Ad FormHow To Connect Active Campaign To A Facebook Ad Form

You can likewise see whether the completion rate has increased or reduced, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It saves me a heap of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.

Let’s state you have the given name of only a few of your contacts, which is the case with my list. I usually do not need a very first name to register to my list, however in some cases I get a very first name, such as when somebody purchases a product. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their given name. If they don’t, I simply state “Hey there,” (How To Connect Active Campaign To A Facebook Ad Form). By building a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether I have the contact’s very first name.

How To Connect Active Campaign To A Facebook Ad Form

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by enabling me use the very same automation over and over again for my webinars, and I can quickly change out all of the information.

How To Connect Active Campaign To A Facebook Ad FormHow To Connect Active Campaign To A Facebook Ad Form

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the item, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal changes.

And here it remains in an email. This message variable enables me to quickly change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp takes place to have the very best email editing experience. I actually like to send out basic e-mails.

How To Connect Active Campaign To A Facebook Ad Form

I’ve found that really tough to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic design template I produced. The user interface for the HTML editor appears like it was pulled from some complimentary open-source task. How To Connect Active Campaign To A Facebook Ad Form.

Nevertheless, including images is a little a task. You have to pick them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Recently I have actually started using ActiveCampaign’s abundant full-screen editor. They have some nice templates, however I still wish to send out the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t remove – How To Connect Active Campaign To A Facebook Ad Form.

How To Connect Active Campaign To A Facebook Ad Form

But, with some changes, I can make my e-mail quite standard. I can make it instantly use up the entire window, and I can fine-tune the typography to be slightly bigger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s rich text editor is including images. Picture you have actually simply typed out a great email. How To Connect Active Campaign To A Facebook Ad Form.

You can’t merely include an image to a block of text. Instead, you need to develop 2 blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll need to keep an eye on those to stay constant. That’s something to handle when you wish to include one image, however when you wish to add a number of, it ends up being a big task.

They even have a standard mage editor where you can crop the image – How To Connect Active Campaign To A Facebook Ad Form. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a really plain e-mail, offered you make a standard template initially.

How To Connect Active Campaign To A Facebook Ad Form

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (How To Connect Active Campaign To A Facebook Ad Form). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email editing experience is extremely plain, but simple to browse. Their design templates are limited, which is fine with me, but their email modifying experience is slightly simpler because you can develop inline images, and you can create an absolutely plain email, and even modify the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward between numerous emails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular e-mails from each of those tabs.

How To Connect Active Campaign To A Facebook Ad Form

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. How To Connect Active Campaign To A Facebook Ad Form. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – How To Connect Active Campaign To A Facebook Ad Form. But picking an email marketing platform is like choosing a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw many others, a few of which I have actually already discussed.

How To Connect Active Campaign To A Facebook Ad Form

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.