How To Add Hyperlinks In Text Only Emails In Active Campaign

How To Add Hyperlinks In Text Only Emails In Active Campaign

How To Add Hyperlinks In Text Only Emails In Active CampaignHow To Add Hyperlinks In Text Only Emails In Active Campaign

You can also see whether the completion rate has increased or decreased, how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s state you have the very first name of just some of your contacts, which is the case with my list. I usually don’t require a given name to register to my list, but in some cases I get a given name, such as when someone purchases an item. Wouldn’t it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their first name. If they don’t, I simply state “Hey there,” (How To Add Hyperlinks In Text Only Emails In Active Campaign). By developing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether I have the contact’s given name.

How To Add Hyperlinks In Text Only Emails In Active Campaign

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by enabling me utilize the very same automation over and over once again for my webinars, and I can rapidly alter out all of the information.

How To Add Hyperlinks In Text Only Emails In Active CampaignHow To Add Hyperlinks In Text Only Emails In Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the product, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it is in an e-mail. This message variable enables me to quickly change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp takes place to have the finest email editing experience. I actually like to send easy emails.

How To Add Hyperlinks In Text Only Emails In Active Campaign

I have actually found that really tough to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I produced. The user interface for the HTML editor appears like it was pulled from some totally free open-source project. How To Add Hyperlinks In Text Only Emails In Active Campaign.

Nevertheless, including images is a little bit of a chore. You have to pick them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you compose totally in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant text editor is a clunky experience. You need different text boxes for above and below the image. Lately I have begun utilizing ActiveCampaign’s abundant text editor. They have some great templates, but I still desire to send the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t get rid of – How To Add Hyperlinks In Text Only Emails In Active Campaign.

How To Add Hyperlinks In Text Only Emails In Active Campaign

However, with some changes, I can make my e-mail pretty standard. I can make it automatically use up the entire window, and I can fine-tune the typography to be slightly bigger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s abundant full-screen editor is including images. Envision you’ve just typed out a great email. How To Add Hyperlinks In Text Only Emails In Active Campaign.

You can’t merely add an image to a block of text. Instead, you need to produce two blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll need to watch on those to remain consistent. That’s one thing to deal with when you desire to add one image, however when you wish to add several, it ends up being a huge task.

They even have a fundamental mage editor where you can crop the image – How To Add Hyperlinks In Text Only Emails In Active Campaign. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a really plain e-mail, supplied you make a fundamental template initially.

How To Add Hyperlinks In Text Only Emails In Active Campaign

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (How To Add Hyperlinks In Text Only Emails In Active Campaign). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s email editing experience is very plain, but easy to navigate. Their design templates are restricted, which is great with me, but their e-mail modifying experience is slightly easier in that you can develop inline images, and you can create an absolutely plain e-mail, and even modify the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch back and forth between numerous emails, I would intuitively be inclined open the very same automation in various tabs, then open the particular emails from each of those tabs.

How To Add Hyperlinks In Text Only Emails In Active Campaign

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. How To Add Hyperlinks In Text Only Emails In Active Campaign. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – How To Add Hyperlinks In Text Only Emails In Active Campaign. But picking an email marketing platform is like picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw many others, a few of which I’ve currently discussed.

How To Add Hyperlinks In Text Only Emails In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.