How To Add Active Campaign To Lead Pages Form

How To Add Active Campaign To Lead Pages Form

How To Add Active Campaign To Lead Pages FormHow To Add Active Campaign To Lead Pages Form

You can also see whether the completion rate has actually increased or decreased, the length of time it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It saves me a ton of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s state you have the very first name of just some of your contacts, which holds true with my list. I typically don’t require a given name to sign up to my list, however sometimes I get a first name, such as when someone purchases a product. Wouldn’t it be good to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their given name. If they do not, I simply state “Hey there,” (How To Add Active Campaign To Lead Pages Form). By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether or not I have the contact’s very first name.

How To Add Active Campaign To Lead Pages Form

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me use the very same automation over and over once again for my webinars, and I can quickly alter out all of the details.

How To Add Active Campaign To Lead Pages FormHow To Add Active Campaign To Lead Pages Form

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the product, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal changes.

And here it is in an email. This message variable allows me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp occurs to have the finest e-mail editing experience. I really like to send easy e-mails.

How To Add Active Campaign To Lead Pages Form

I’ve discovered that really difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I created. The interface for the HTML editor looks like it was pulled from some totally free open-source job. How To Add Active Campaign To Lead Pages Form.

Nevertheless, including images is a bit of a task. You have to pick them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you make up totally in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need different text boxes for above and below the image. Lately I have begun utilizing ActiveCampaign’s abundant text editor. They have some good templates, but I still want to send the simplest email possible. They do have some plain-looking e-mails, but they have some degree of minimal formatting, which you can’t eliminate – How To Add Active Campaign To Lead Pages Form.

How To Add Active Campaign To Lead Pages Form

But, with some adjustments, I can make my e-mail quite fundamental. I can make it automatically use up the entire window, and I can modify the typography to be somewhat larger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s abundant full-screen editor is adding images. Envision you have actually just typed out an excellent e-mail. How To Add Active Campaign To Lead Pages Form.

You can’t simply include an image to a block of text. Rather, you need to develop 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any format changes, you’ll have to watch on those to stay consistent. That’s something to deal with when you want to include one image, but when you want to add numerous, it becomes a big chore.

They even have a fundamental mage editor where you can crop the image – How To Add Active Campaign To Lead Pages Form. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain e-mail, provided you make a standard template first.

How To Add Active Campaign To Lead Pages Form

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (How To Add Active Campaign To Lead Pages Form). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, however simple to navigate. Their design templates are limited, which is great with me, but their email modifying experience is a little simpler in that you can create inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward in between numerous e-mails, I would intuitively be inclined open the same automation in various tabs, then open the particular e-mails from each of those tabs.

How To Add Active Campaign To Lead Pages Form

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire sequence. How To Add Active Campaign To Lead Pages Form. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – How To Add Active Campaign To Lead Pages Form. However picking an email marketing platform is like selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw many others, a few of which I have actually already discussed.

How To Add Active Campaign To Lead Pages Form

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.