How To Add A New Task In Active Campaign

How To Add A New Task In Active Campaign

How To Add A New Task In Active CampaignHow To Add A New Task In Active Campaign

You can also see whether the completion rate has increased or reduced, for how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s state you have the given name of only some of your contacts, which holds true with my list. I generally don’t need a given name to sign up to my list, but sometimes I get a very first name, such as when somebody purchases an item. Would not it be nice to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their first name. If they don’t, I just state “Hey there,” (How To Add A New Task In Active Campaign). By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s very first name.

How To Add A New Task In Active Campaign

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by allowing me utilize the very same automation over and over again for my webinars, and I can rapidly change out all of the information.

How To Add A New Task In Active CampaignHow To Add A New Task In Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the product, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it is in an e-mail. This message variable enables me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp occurs to have the very best e-mail modifying experience. I actually like to send out simple e-mails.

How To Add A New Task In Active Campaign

I’ve found that really difficult to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I developed. The user interface for the HTML editor looks like it was pulled from some complimentary open-source job. How To Add A New Task In Active Campaign.

Nevertheless, adding images is a little a task. You have to select them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you compose entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You require separate text boxes for above and listed below the image. Recently I have begun using ActiveCampaign’s abundant full-screen editor. They have some nice design templates, but I still wish to send out the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t remove – How To Add A New Task In Active Campaign.

How To Add A New Task In Active Campaign

But, with some changes, I can make my email pretty fundamental. I can make it immediately take up the whole window, and I can tweak the typography to be somewhat larger, and have a bit more leading. The most discouraging part of ActiveCampaign’s abundant full-screen editor is including images. Imagine you have actually simply typed out an excellent e-mail. How To Add A New Task In Active Campaign.

You can’t simply include an image to a block of text. Instead, you need to create 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting modifications, you’ll have to watch on those to stay constant. That’s one thing to handle when you desire to add one image, but when you desire to add a number of, it becomes a huge task.

They even have a standard mage editor where you can crop the image – How To Add A New Task In Active Campaign. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a genuinely plain e-mail, offered you make a fundamental template first.

How To Add A New Task In Active Campaign

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (How To Add A New Task In Active Campaign). It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail modifying experience is very plain, but simple to navigate. Their templates are restricted, which is fine with me, however their e-mail modifying experience is somewhat simpler in that you can develop inline images, and you can create a totally plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth between different e-mails, I would intuitively be inclined open the same automation in various tabs, then open the respective emails from each of those tabs.

How To Add A New Task In Active Campaign

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. How To Add A New Task In Active Campaign. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – How To Add A New Task In Active Campaign. But picking an e-mail marketing platform is like picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw numerous others, some of which I’ve currently mentioned.

How To Add A New Task In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.