How Do You Integrate Active Campaign With Lifterlms

How Do You Integrate Active Campaign With Lifterlms

How Do You Integrate Active Campaign With LifterlmsHow Do You Integrate Active Campaign With Lifterlms

You can likewise see whether the completion rate has actually increased or decreased, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It saves me a ton of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent function.

Let’s state you have the very first name of just a few of your contacts, which holds true with my list. I typically don’t require a given name to sign up to my list, but often I get a very first name, such as when someone buys an item. Would not it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and after that their very first name. If they don’t, I simply state “Hey there,” (How Do You Integrate Active Campaign With Lifterlms). By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s first name.

How Do You Integrate Active Campaign With Lifterlms

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me use the same automation over and over again for my webinars, and I can quickly change out all of the details.

How Do You Integrate Active Campaign With LifterlmsHow Do You Integrate Active Campaign With Lifterlms

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the item, deal terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it remains in an e-mail. This message variable allows me to quickly change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the very best email editing experience. I really like to send easy emails.

How Do You Integrate Active Campaign With Lifterlms

I’ve discovered that extremely difficult to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic design template I created. The user interface for the HTML editor appears like it was pulled from some free open-source job. How Do You Integrate Active Campaign With Lifterlms.

However, adding images is a bit of a task. You need to pick them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need different text boxes for above and below the image. Lately I have actually begun utilizing ActiveCampaign’s rich full-screen editor. They have some good templates, however I still want to send out the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t remove – How Do You Integrate Active Campaign With Lifterlms.

How Do You Integrate Active Campaign With Lifterlms

But, with some adjustments, I can make my email quite basic. I can make it automatically use up the entire window, and I can fine-tune the typography to be slightly larger, and have a bit more leading. The most aggravating part of ActiveCampaign’s rich text editor is including images. Imagine you’ve just typed out a terrific email. How Do You Integrate Active Campaign With Lifterlms.

You can’t merely include an image to a block of text. Instead, you need to create 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any format changes, you’ll need to watch on those to remain consistent. That’s something to handle when you desire to add one image, but when you wish to add a number of, it ends up being a big chore.

They even have a fundamental mage editor where you can crop the image – How Do You Integrate Active Campaign With Lifterlms. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a really plain email, supplied you make a fundamental template first.

How Do You Integrate Active Campaign With Lifterlms

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (How Do You Integrate Active Campaign With Lifterlms). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email editing experience is extremely plain, but simple to browse. Their design templates are limited, which is fine with me, however their email modifying experience is somewhat simpler because you can produce inline images, and you can create a completely plain email, and even edit the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth between various emails, I would intuitively be inclined open the very same automation in different tabs, then open the particular emails from each of those tabs.

How Do You Integrate Active Campaign With Lifterlms

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. How Do You Integrate Active Campaign With Lifterlms. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – How Do You Integrate Active Campaign With Lifterlms. But picking an e-mail marketing platform is like choosing a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw many others, some of which I have actually already pointed out.

How Do You Integrate Active Campaign With Lifterlms

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.