How Do I Tag People With Active Campaign

How Do I Tag People With Active Campaign

How Do I Tag People With Active CampaignHow Do I Tag People With Active Campaign

You can likewise see whether the completion rate has actually increased or decreased, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s state you have the given name of just a few of your contacts, which is the case with my list. I usually don’t need a given name to sign up to my list, but often I get a given name, such as when someone buys a product. Would not it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and then their given name. If they do not, I simply state “Hey there,” (How Do I Tag People With Active Campaign). By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s very first name.

How Do I Tag People With Active Campaign

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by enabling me use the same automation over and over again for my webinars, and I can rapidly change out all of the details.

How Do I Tag People With Active CampaignHow Do I Tag People With Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it remains in an email. This message variable allows me to quickly change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp happens to have the very best email modifying experience. I really like to send easy emails.

How Do I Tag People With Active Campaign

I have actually discovered that really hard to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I created. The interface for the HTML editor looks like it was pulled from some complimentary open-source project. How Do I Tag People With Active Campaign.

However, including images is a bit of a task. You need to choose them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You need separate text boxes for above and below the image. Recently I have actually started using ActiveCampaign’s rich full-screen editor. They have some good templates, but I still want to send out the plainest email possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t get rid of – How Do I Tag People With Active Campaign.

How Do I Tag People With Active Campaign

However, with some adjustments, I can make my e-mail quite basic. I can make it instantly take up the entire window, and I can fine-tune the typography to be somewhat larger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s rich text editor is including images. Picture you’ve simply typed out a great e-mail. How Do I Tag People With Active Campaign.

You can’t merely include an image to a block of text. Instead, you have to produce two blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll need to watch on those to remain constant. That’s something to deal with when you wish to add one image, however when you wish to include numerous, it ends up being a huge chore.

They even have a standard mage editor where you can crop the image – How Do I Tag People With Active Campaign. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain email, supplied you make a basic design template initially.

How Do I Tag People With Active Campaign

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (How Do I Tag People With Active Campaign). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time savings.

ConvertKit’s email editing experience is extremely plain, however simple to navigate. Their templates are restricted, which is fine with me, but their e-mail editing experience is slightly simpler because you can develop inline images, and you can create an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward between different e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular e-mails from each of those tabs.

How Do I Tag People With Active Campaign

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily edit your entire sequence. How Do I Tag People With Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – How Do I Tag People With Active Campaign. However selecting an e-mail marketing platform is like selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my look for the perfect e-mail marketing platform, I saw numerous others, some of which I’ve currently mentioned.

How Do I Tag People With Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.