How Do I Sort By A Tag In Active Campaign

How Do I Sort By A Tag In Active Campaign

How Do I Sort By A Tag In Active CampaignHow Do I Sort By A Tag In Active Campaign

You can likewise see whether the conclusion rate has increased or reduced, the length of time it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s say you have the very first name of only some of your contacts, which is the case with my list. I usually don’t need a first name to sign up to my list, however in some cases I get a given name, such as when someone purchases an item. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their very first name. If they don’t, I just state “Hey there,” (How Do I Sort By A Tag In Active Campaign). By developing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s very first name.

How Do I Sort By A Tag In Active Campaign

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by enabling me use the same automation over and over once again for my webinars, and I can quickly change out all of the information.

How Do I Sort By A Tag In Active CampaignHow Do I Sort By A Tag In Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the item, deal terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal changes.

And here it remains in an email. This message variable enables me to quickly change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail editing experience. I actually like to send out simple e-mails.

How Do I Sort By A Tag In Active Campaign

I have actually found that really tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I developed. The interface for the HTML editor looks like it was pulled from some free open-source job. How Do I Sort By A Tag In Active Campaign.

However, including images is a little a chore. You have to choose them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require separate text boxes for above and listed below the image. Recently I have started using ActiveCampaign’s rich text editor. They have some great design templates, but I still want to send out the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t eliminate – How Do I Sort By A Tag In Active Campaign.

How Do I Sort By A Tag In Active Campaign

But, with some changes, I can make my e-mail quite standard. I can make it immediately use up the whole window, and I can modify the typography to be somewhat larger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s rich text editor is adding images. Imagine you have actually just typed out a fantastic email. How Do I Sort By A Tag In Active Campaign.

You can’t just add an image to a block of text. Rather, you have to produce two blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll need to keep an eye on those to remain constant. That’s something to deal with when you wish to include one image, but when you wish to add several, it ends up being a huge chore.

They even have a fundamental mage editor where you can crop the image – How Do I Sort By A Tag In Active Campaign. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain email, provided you make a standard design template first.

How Do I Sort By A Tag In Active Campaign

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (How Do I Sort By A Tag In Active Campaign). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail editing experience is very plain, but easy to browse. Their templates are restricted, which is fine with me, however their email modifying experience is slightly easier in that you can create inline images, and you can produce a totally plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth between numerous e-mails, I would intuitively be inclined open the same automation in different tabs, then open the respective emails from each of those tabs.

How Do I Sort By A Tag In Active Campaign

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily modify your whole series. How Do I Sort By A Tag In Active Campaign. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – How Do I Sort By A Tag In Active Campaign. However selecting an email marketing platform is like picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

You can combine attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw lots of others, a few of which I’ve already pointed out.

How Do I Sort By A Tag In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.