How Do I Integrate Active Campaign Into Divi

How Do I Integrate Active Campaign Into Divi

How Do I Integrate Active Campaign Into DiviHow Do I Integrate Active Campaign Into Divi

You can likewise see whether the completion rate has increased or decreased, the length of time it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s state you have the first name of just a few of your contacts, which is the case with my list. I normally don’t require a first name to register to my list, but in some cases I get a first name, such as when someone purchases a product. Wouldn’t it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and then their given name. If they do not, I simply state “Hey there,” (How Do I Integrate Active Campaign Into Divi). By building a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether I have the contact’s given name.

How Do I Integrate Active Campaign Into Divi

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by allowing me utilize the same automation over and over once again for my webinars, and I can rapidly change out all of the details.

How Do I Integrate Active Campaign Into DiviHow Do I Integrate Active Campaign Into Divi

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it is in an email. This message variable enables me to quickly change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp happens to have the finest email editing experience. I actually like to send basic e-mails.

How Do I Integrate Active Campaign Into Divi

I have actually discovered that very hard to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic design template I developed. The user interface for the HTML editor looks like it was pulled from some free open-source project. How Do I Integrate Active Campaign Into Divi.

Nevertheless, including images is a bit of a task. You have to pick them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require different text boxes for above and below the image. Recently I have started using ActiveCampaign’s rich text editor. They have some nice templates, however I still want to send the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t get rid of – How Do I Integrate Active Campaign Into Divi.

How Do I Integrate Active Campaign Into Divi

However, with some adjustments, I can make my email quite standard. I can make it automatically take up the entire window, and I can fine-tune the typography to be somewhat bigger, and have a little more prominent. The most frustrating part of ActiveCampaign’s rich text editor is including images. Envision you have actually just typed out a fantastic e-mail. How Do I Integrate Active Campaign Into Divi.

You can’t just include an image to a block of text. Instead, you have to create 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll have to watch on those to remain constant. That’s one thing to deal with when you wish to add one image, however when you desire to include a number of, it ends up being a big chore.

They even have a fundamental mage editor where you can crop the image – How Do I Integrate Active Campaign Into Divi. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain email, supplied you make a standard design template first.

How Do I Integrate Active Campaign Into Divi

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (How Do I Integrate Active Campaign Into Divi). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail modifying experience is extremely plain, however easy to browse. Their templates are limited, which is great with me, but their email editing experience is slightly easier because you can produce inline images, and you can develop an absolutely plain email, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward in between various e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular emails from each of those tabs.

How Do I Integrate Active Campaign Into Divi

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. How Do I Integrate Active Campaign Into Divi. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – How Do I Integrate Active Campaign Into Divi. However picking an e-mail marketing platform resembles selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw numerous others, some of which I’ve already mentioned.

How Do I Integrate Active Campaign Into Divi

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.