How Do I Add A Field To An Active Campaign List

How Do I Add A Field To An Active Campaign List

How Do I Add A Field To An Active Campaign ListHow Do I Add A Field To An Active Campaign List

You can also see whether the completion rate has increased or decreased, the length of time it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It saves me a lot of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable function.

Let’s say you have the given name of only some of your contacts, which is the case with my list. I typically do not require a given name to register to my list, but in some cases I get a given name, such as when someone buys a product. Would not it be nice to welcome your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their first name. If they don’t, I simply state “Hey there,” (How Do I Add A Field To An Active Campaign List). By constructing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s very first name.

How Do I Add A Field To An Active Campaign List

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by allowing me utilize the same automation over and over once again for my webinars, and I can rapidly change out all of the details.

How Do I Add A Field To An Active Campaign ListHow Do I Add A Field To An Active Campaign List

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it is in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp takes place to have the finest email modifying experience. I really like to send out easy e-mails.

How Do I Add A Field To An Active Campaign List

I have actually found that really hard to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I developed. The user interface for the HTML editor looks like it was pulled from some free open-source task. How Do I Add A Field To An Active Campaign List.

However, adding images is a little bit of a task. You have to pick them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require separate text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s abundant full-screen editor. They have some nice templates, however I still wish to send out the plainest email possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t remove – How Do I Add A Field To An Active Campaign List.

How Do I Add A Field To An Active Campaign List

However, with some modifications, I can make my email pretty fundamental. I can make it instantly use up the entire window, and I can tweak the typography to be a little bigger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you have actually simply typed out a fantastic e-mail. How Do I Add A Field To An Active Campaign List.

You can’t just add an image to a block of text. Rather, you need to create 2 blocks of text: one for before the image, and one for after the image. If you have actually made any formatting changes, you’ll have to watch on those to stay consistent. That’s one thing to deal with when you desire to include one image, however when you wish to add several, it becomes a big chore.

They even have a standard mage editor where you can crop the image – How Do I Add A Field To An Active Campaign List. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a genuinely plain email, supplied you make a standard template first.

How Do I Add A Field To An Active Campaign List

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (How Do I Add A Field To An Active Campaign List). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail modifying experience is extremely plain, but simple to browse. Their design templates are limited, which is fine with me, however their email modifying experience is a little much easier because you can produce inline images, and you can develop a completely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward between various emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

How Do I Add A Field To An Active Campaign List

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire sequence. How Do I Add A Field To An Active Campaign List. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – How Do I Add A Field To An Active Campaign List. However selecting an e-mail marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my search for the ideal email marketing platform, I saw many others, some of which I’ve already mentioned.

How Do I Add A Field To An Active Campaign List

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.