How Do I Access The Content Library In Active Campaign?

How Do I Access The Content Library In Active Campaign?

How Do I Access The Content Library In Active Campaign?How Do I Access The Content Library In Active Campaign?

You can likewise see whether the completion rate has actually increased or decreased, for how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s say you have the first name of just a few of your contacts, which holds true with my list. I typically do not need a given name to register to my list, but often I get a first name, such as when someone purchases a product. Would not it be good to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their given name. If they don’t, I just say “Hey there,” (How Do I Access The Content Library In Active Campaign?). By developing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s given name.

How Do I Access The Content Library In Active Campaign?

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by enabling me use the very same automation over and over again for my webinars, and I can rapidly change out all of the details.

How Do I Access The Content Library In Active Campaign?How Do I Access The Content Library In Active Campaign?

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the item, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal changes.

And here it is in an e-mail. This message variable enables me to quickly change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp happens to have the finest e-mail editing experience. I really like to send out simple e-mails.

How Do I Access The Content Library In Active Campaign?

I have actually found that really tough to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I produced. The user interface for the HTML editor appears like it was pulled from some totally free open-source project. How Do I Access The Content Library In Active Campaign?.

Nevertheless, including images is a bit of a task. You have to select them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need separate text boxes for above and below the image. Recently I have begun using ActiveCampaign’s rich text editor. They have some nice templates, but I still wish to send the plainest email possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t get rid of – How Do I Access The Content Library In Active Campaign?.

How Do I Access The Content Library In Active Campaign?

But, with some modifications, I can make my e-mail pretty fundamental. I can make it instantly use up the whole window, and I can fine-tune the typography to be a little bigger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s abundant full-screen editor is adding images. Picture you’ve simply typed out a great email. How Do I Access The Content Library In Active Campaign?.

You can’t simply add an image to a block of text. Instead, you need to produce two blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll have to keep an eye on those to remain consistent. That’s something to deal with when you desire to include one image, however when you want to include numerous, it becomes a huge task.

They even have a fundamental mage editor where you can crop the image – How Do I Access The Content Library In Active Campaign?. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a truly plain e-mail, provided you make a fundamental design template first.

How Do I Access The Content Library In Active Campaign?

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (How Do I Access The Content Library In Active Campaign?). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email editing experience is very plain, but simple to browse. Their templates are restricted, which is fine with me, however their e-mail editing experience is somewhat easier because you can create inline images, and you can develop an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward between various emails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective e-mails from each of those tabs.

How Do I Access The Content Library In Active Campaign?

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole series. How Do I Access The Content Library In Active Campaign?. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – How Do I Access The Content Library In Active Campaign?. But choosing an email marketing platform resembles picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw numerous others, some of which I have actually already pointed out.

How Do I Access The Content Library In Active Campaign?

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.