How Active Campaign Uses Active Campaign

How Active Campaign Uses Active Campaign

How Active Campaign Uses Active CampaignHow Active Campaign Uses Active Campaign

You can also see whether the conclusion rate has increased or decreased, the length of time it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s state you have the given name of only some of your contacts, which holds true with my list. I generally don’t need a given name to sign up to my list, however sometimes I get a first name, such as when someone buys a product. Would not it be good to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and then their very first name. If they do not, I simply state “Hey there,” (How Active Campaign Uses Active Campaign). By constructing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s given name.

How Active Campaign Uses Active Campaign

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by enabling me use the exact same automation over and over once again for my webinars, and I can quickly change out all of the details.

How Active Campaign Uses Active CampaignHow Active Campaign Uses Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, offer terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it is in an email. This message variable enables me to easily change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the very best email editing experience. I really like to send simple emails.

How Active Campaign Uses Active Campaign

I’ve found that really tough to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I developed. The interface for the HTML editor appears like it was pulled from some free open-source job. How Active Campaign Uses Active Campaign.

However, including images is a bit of a chore. You have to select them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you compose totally in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Recently I have actually started using ActiveCampaign’s abundant full-screen editor. They have some great design templates, however I still wish to send out the simplest email possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t eliminate – How Active Campaign Uses Active Campaign.

How Active Campaign Uses Active Campaign

However, with some changes, I can make my email quite standard. I can make it immediately take up the entire window, and I can fine-tune the typography to be slightly bigger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you’ve just typed out a fantastic email. How Active Campaign Uses Active Campaign.

You can’t simply include an image to a block of text. Rather, you have to create 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to keep an eye on those to stay consistent. That’s something to handle when you desire to add one image, but when you wish to add several, it ends up being a big task.

They even have a basic mage editor where you can crop the image – How Active Campaign Uses Active Campaign. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain email, offered you make a standard template initially.

How Active Campaign Uses Active Campaign

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (How Active Campaign Uses Active Campaign). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email modifying experience is really plain, but easy to navigate. Their templates are restricted, which is great with me, but their email editing experience is a little much easier in that you can produce inline images, and you can develop an absolutely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between numerous e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular emails from each of those tabs.

How Active Campaign Uses Active Campaign

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your whole series. How Active Campaign Uses Active Campaign. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – How Active Campaign Uses Active Campaign. But selecting an e-mail marketing platform is like selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw many others, a few of which I have actually currently discussed.

How Active Campaign Uses Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.