Gravityform Active Campaign

Gravityform Active Campaign

Gravityform Active CampaignGravityform Active Campaign

You can likewise see whether the conclusion rate has increased or decreased, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s say you have the given name of just some of your contacts, which holds true with my list. I typically don’t need a given name to sign up to my list, but in some cases I get a given name, such as when someone buys an item. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their very first name. If they do not, I just say “Hey there,” (Gravityform Active Campaign). By constructing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s first name.

Gravityform Active Campaign

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me utilize the exact same automation over and over again for my webinars, and I can rapidly alter out all of the details.

Gravityform Active CampaignGravityform Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the item, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal modifications.

And here it is in an e-mail. This message variable enables me to quickly change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp occurs to have the finest email modifying experience. I truly like to send out basic emails.

Gravityform Active Campaign

I’ve found that very tough to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I developed. The user interface for the HTML editor appears like it was pulled from some free open-source job. Gravityform Active Campaign.

However, including images is a little a task. You have to pick them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you compose totally in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require separate text boxes for above and below the image. Recently I have actually started utilizing ActiveCampaign’s abundant text editor. They have some great design templates, but I still desire to send the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t get rid of – Gravityform Active Campaign.

Gravityform Active Campaign

However, with some adjustments, I can make my email quite fundamental. I can make it automatically take up the whole window, and I can tweak the typography to be somewhat bigger, and have a little more prominent. The most discouraging part of ActiveCampaign’s abundant full-screen editor is adding images. Envision you have actually simply typed out an excellent email. Gravityform Active Campaign.

You can’t merely add an image to a block of text. Instead, you need to develop two blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll need to keep an eye on those to remain constant. That’s something to deal with when you wish to add one image, however when you wish to add several, it becomes a huge chore.

They even have a fundamental mage editor where you can crop the image – Gravityform Active Campaign. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a genuinely plain email, supplied you make a fundamental design template first.

Gravityform Active Campaign

MailChimp’s integrated image editor is very powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (Gravityform Active Campaign). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email editing experience is really plain, but easy to browse. Their templates are limited, which is great with me, however their e-mail editing experience is somewhat much easier because you can develop inline images, and you can create a completely plain email, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward in between numerous emails, I would intuitively be inclined open the very same automation in various tabs, then open the particular emails from each of those tabs.

Gravityform Active Campaign

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole series. Gravityform Active Campaign. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Gravityform Active Campaign. However selecting an e-mail marketing platform resembles choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw lots of others, a few of which I have actually already mentioned.

Gravityform Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.