Google Analytics Active Campaign

Google Analytics Active Campaign

Google Analytics Active CampaignGoogle Analytics Active Campaign

You can also see whether the conclusion rate has increased or decreased, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a ton of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s state you have the given name of only some of your contacts, which is the case with my list. I usually don’t need a given name to register to my list, however often I get a first name, such as when somebody purchases a product. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a very first name, I state “Hey,” and then their very first name. If they do not, I just state “Hey there,” (Google Analytics Active Campaign). By constructing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether I have the contact’s very first name.

Google Analytics Active Campaign

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me use the very same automation over and over again for my webinars, and I can rapidly change out all of the information.

Google Analytics Active CampaignGoogle Analytics Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, offer terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it remains in an e-mail. This message variable enables me to easily change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp happens to have the finest e-mail editing experience. I actually like to send easy e-mails.

Google Analytics Active Campaign

I’ve discovered that very tough to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I developed. The user interface for the HTML editor appears like it was pulled from some free open-source project. Google Analytics Active Campaign.

Nevertheless, adding images is a little a task. You have to select them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require separate text boxes for above and below the image. Lately I have actually started utilizing ActiveCampaign’s abundant full-screen editor. They have some great design templates, but I still desire to send out the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t eliminate – Google Analytics Active Campaign.

Google Analytics Active Campaign

But, with some modifications, I can make my e-mail pretty basic. I can make it immediately use up the whole window, and I can tweak the typography to be somewhat bigger, and have a little more leading. The most discouraging part of ActiveCampaign’s rich text editor is including images. Imagine you have actually just typed out an excellent email. Google Analytics Active Campaign.

You can’t simply add an image to a block of text. Rather, you need to produce two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting changes, you’ll have to keep an eye on those to stay constant. That’s one thing to deal with when you desire to include one image, however when you want to include numerous, it ends up being a huge chore.

They even have a standard mage editor where you can crop the image – Google Analytics Active Campaign. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a really plain e-mail, offered you make a basic design template first.

Google Analytics Active Campaign

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (Google Analytics Active Campaign). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time savings.

ConvertKit’s email modifying experience is extremely plain, but easy to browse. Their design templates are restricted, which is fine with me, but their email modifying experience is somewhat easier in that you can produce inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward in between various emails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective emails from each of those tabs.

Google Analytics Active Campaign

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. Google Analytics Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Google Analytics Active Campaign. But choosing an email marketing platform resembles choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw numerous others, a few of which I have actually currently mentioned.

Google Analytics Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.