Gdpr Compliance For Active Campaign Forms

Gdpr Compliance For Active Campaign Forms

Gdpr Compliance For Active Campaign FormsGdpr Compliance For Active Campaign Forms

You can also see whether the completion rate has actually increased or decreased, for how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent function.

Let’s state you have the given name of only a few of your contacts, which is the case with my list. I usually don’t require a first name to sign up to my list, however in some cases I get a first name, such as when someone buys an item. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their given name. If they don’t, I simply say “Hey there,” (Gdpr Compliance For Active Campaign Forms). By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s given name.

Gdpr Compliance For Active Campaign Forms

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by allowing me use the very same automation over and over again for my webinars, and I can quickly alter out all of the details.

Gdpr Compliance For Active Campaign FormsGdpr Compliance For Active Campaign Forms

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the product, offer terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it is in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp takes place to have the best e-mail modifying experience. I truly like to send out simple emails.

Gdpr Compliance For Active Campaign Forms

I have actually found that very difficult to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I created. The interface for the HTML editor appears like it was pulled from some free open-source job. Gdpr Compliance For Active Campaign Forms.

Nevertheless, including images is a little a chore. You have to select them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you make up totally in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and below the image. Lately I have started utilizing ActiveCampaign’s rich text editor. They have some nice design templates, but I still wish to send the simplest email possible. They do have some plain-looking e-mails, but they have some degree of very little format, which you can’t remove – Gdpr Compliance For Active Campaign Forms.

Gdpr Compliance For Active Campaign Forms

But, with some changes, I can make my e-mail quite standard. I can make it instantly take up the whole window, and I can tweak the typography to be a little bigger, and have a little more leading. The most frustrating part of ActiveCampaign’s rich text editor is including images. Picture you’ve just typed out an excellent e-mail. Gdpr Compliance For Active Campaign Forms.

You can’t just include an image to a block of text. Instead, you need to create 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll need to keep an eye on those to remain consistent. That’s something to handle when you want to add one image, but when you wish to include a number of, it ends up being a big task.

They even have a basic mage editor where you can crop the image – Gdpr Compliance For Active Campaign Forms. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a really plain email, offered you make a standard template first.

Gdpr Compliance For Active Campaign Forms

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (Gdpr Compliance For Active Campaign Forms). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email modifying experience is extremely plain, but simple to navigate. Their design templates are limited, which is fine with me, but their email modifying experience is a little much easier in that you can create inline images, and you can produce an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth between different e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective emails from each of those tabs.

Gdpr Compliance For Active Campaign Forms

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire sequence. Gdpr Compliance For Active Campaign Forms. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Gdpr Compliance For Active Campaign Forms. However choosing an e-mail marketing platform is like picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, some of which I have actually already discussed.

Gdpr Compliance For Active Campaign Forms

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.