Facebook Messenger And Active Campaign Connection

Facebook Messenger And Active Campaign Connection

Facebook Messenger And Active Campaign ConnectionFacebook Messenger And Active Campaign Connection

You can also see whether the conclusion rate has increased or decreased, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It conserves me a ton of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent function.

Let’s say you have the first name of only some of your contacts, which holds true with my list. I generally do not require a given name to sign up to my list, but sometimes I get a given name, such as when somebody buys an item. Would not it be great to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they do not, I just say “Hey there,” (Facebook Messenger And Active Campaign Connection). By developing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether I have the contact’s given name.

Facebook Messenger And Active Campaign Connection

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by enabling me use the very same automation over and over again for my webinars, and I can quickly change out all of the details.

Facebook Messenger And Active Campaign ConnectionFacebook Messenger And Active Campaign Connection

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the item, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it is in an e-mail. This message variable allows me to easily alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp happens to have the very best e-mail editing experience. I truly like to send easy e-mails.

Facebook Messenger And Active Campaign Connection

I have actually discovered that very hard to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I developed. The interface for the HTML editor looks like it was pulled from some free open-source job. Facebook Messenger And Active Campaign Connection.

However, adding images is a little bit of a chore. You have to pick them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you compose entirely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require different text boxes for above and below the image. Recently I have actually begun using ActiveCampaign’s rich text editor. They have some good templates, but I still wish to send the simplest email possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t remove – Facebook Messenger And Active Campaign Connection.

Facebook Messenger And Active Campaign Connection

However, with some changes, I can make my e-mail pretty basic. I can make it immediately use up the whole window, and I can fine-tune the typography to be a little bigger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s abundant text editor is including images. Imagine you’ve simply typed out a terrific e-mail. Facebook Messenger And Active Campaign Connection.

You can’t just include an image to a block of text. Instead, you have to develop 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll need to watch on those to remain consistent. That’s one thing to handle when you want to include one image, however when you want to include a number of, it ends up being a huge task.

They even have a standard mage editor where you can crop the image – Facebook Messenger And Active Campaign Connection. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain email, offered you make a basic design template initially.

Facebook Messenger And Active Campaign Connection

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (Facebook Messenger And Active Campaign Connection). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail modifying experience is extremely plain, but easy to browse. Their templates are restricted, which is fine with me, however their e-mail editing experience is a little simpler because you can produce inline images, and you can develop an absolutely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between numerous e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular e-mails from each of those tabs.

Facebook Messenger And Active Campaign Connection

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole series. Facebook Messenger And Active Campaign Connection. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Facebook Messenger And Active Campaign Connection. But picking an e-mail marketing platform is like picking a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division alternatives.

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan enables more sophisticated segmenting, for an extra $199 a month. In my look for the perfect e-mail marketing platform, I saw numerous others, a few of which I have actually currently mentioned.

Facebook Messenger And Active Campaign Connection

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.