Does Active Campaign Integrate With Outlook

Does Active Campaign Integrate With Outlook

Does Active Campaign Integrate With OutlookDoes Active Campaign Integrate With Outlook

You can also see whether the conclusion rate has actually increased or reduced, the length of time it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s say you have the very first name of only a few of your contacts, which is the case with my list. I usually do not need a given name to sign up to my list, but often I get a given name, such as when someone buys a product. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their very first name. If they don’t, I simply state “Hey there,” (Does Active Campaign Integrate With Outlook). By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s given name.

Does Active Campaign Integrate With Outlook

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me use the very same automation over and over again for my webinars, and I can rapidly alter out all of the details.

Does Active Campaign Integrate With OutlookDoes Active Campaign Integrate With Outlook

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, deal terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it is in an email. This message variable allows me to easily alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp occurs to have the very best email editing experience. I truly like to send out easy e-mails.

Does Active Campaign Integrate With Outlook

I’ve discovered that really difficult to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental template I created. The interface for the HTML editor appears like it was pulled from some free open-source task. Does Active Campaign Integrate With Outlook.

Nevertheless, adding images is a bit of a task. You need to select them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose entirely in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You require different text boxes for above and listed below the image. Lately I have actually started using ActiveCampaign’s abundant text editor. They have some great templates, however I still desire to send out the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t get rid of – Does Active Campaign Integrate With Outlook.

Does Active Campaign Integrate With Outlook

But, with some adjustments, I can make my e-mail pretty basic. I can make it immediately use up the whole window, and I can tweak the typography to be somewhat larger, and have a little more prominent. The most aggravating part of ActiveCampaign’s abundant full-screen editor is adding images. Envision you have actually just typed out a fantastic email. Does Active Campaign Integrate With Outlook.

You can’t merely add an image to a block of text. Instead, you need to produce two blocks of text: one for before the image, and one for after the image. If you’ve made any format changes, you’ll need to watch on those to stay consistent. That’s something to handle when you wish to include one image, however when you wish to include several, it ends up being a huge chore.

They even have a basic mage editor where you can crop the image – Does Active Campaign Integrate With Outlook. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a really plain e-mail, supplied you make a basic template first.

Does Active Campaign Integrate With Outlook

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (Does Active Campaign Integrate With Outlook). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email editing experience is very plain, but easy to navigate. Their templates are limited, which is fine with me, however their email editing experience is slightly much easier in that you can develop inline images, and you can create a totally plain e-mail, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth between different emails, I would intuitively be inclined open the very same automation in various tabs, then open the particular emails from each of those tabs.

Does Active Campaign Integrate With Outlook

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. Does Active Campaign Integrate With Outlook. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Does Active Campaign Integrate With Outlook. But choosing an e-mail marketing platform is like choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw lots of others, a few of which I’ve currently pointed out.

Does Active Campaign Integrate With Outlook

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.