Defining An Anchor Active Campaign

Defining An Anchor Active Campaign

Defining An Anchor Active CampaignDefining An Anchor Active Campaign

You can also see whether the completion rate has increased or decreased, for how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent function.

Let’s state you have the very first name of only a few of your contacts, which holds true with my list. I generally don’t need a given name to sign up to my list, however sometimes I get a given name, such as when someone buys an item. Wouldn’t it be great to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I simply say “Hey there,” (Defining An Anchor Active Campaign). By constructing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s given name.

Defining An Anchor Active Campaign

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me utilize the very same automation over and over again for my webinars, and I can rapidly change out all of the details.

Defining An Anchor Active CampaignDefining An Anchor Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal modifications.

And here it remains in an email. This message variable enables me to easily alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp occurs to have the very best e-mail modifying experience. I actually like to send out basic emails.

Defining An Anchor Active Campaign

I have actually discovered that extremely tough to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I developed. The interface for the HTML editor looks like it was pulled from some totally free open-source task. Defining An Anchor Active Campaign.

Nevertheless, adding images is a little bit of a chore. You need to choose them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you compose entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need separate text boxes for above and below the image. Recently I have actually begun using ActiveCampaign’s rich text editor. They have some nice templates, but I still wish to send the simplest email possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t get rid of – Defining An Anchor Active Campaign.

Defining An Anchor Active Campaign

However, with some changes, I can make my email quite standard. I can make it instantly use up the entire window, and I can fine-tune the typography to be a little larger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you’ve just typed out an excellent email. Defining An Anchor Active Campaign.

You can’t just add an image to a block of text. Rather, you have to produce two blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll have to watch on those to remain constant. That’s something to deal with when you want to include one image, however when you desire to include a number of, it ends up being a big chore.

They even have a basic mage editor where you can crop the image – Defining An Anchor Active Campaign. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain e-mail, provided you make a basic template initially.

Defining An Anchor Active Campaign

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (Defining An Anchor Active Campaign). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s email editing experience is really plain, but simple to browse. Their design templates are limited, which is fine with me, however their e-mail modifying experience is slightly simpler in that you can create inline images, and you can create an absolutely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth between various emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Defining An Anchor Active Campaign

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. Defining An Anchor Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Defining An Anchor Active Campaign. But choosing an e-mail marketing platform resembles picking a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

You can combine attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw lots of others, a few of which I’ve already pointed out.

Defining An Anchor Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.