Convertflow Active Campaign Integration

Convertflow Active Campaign Integration

Convertflow Active Campaign IntegrationConvertflow Active Campaign Integration

You can also see whether the completion rate has actually increased or decreased, for how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It saves me a load of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent function.

Let’s say you have the given name of just some of your contacts, which is the case with my list. I usually don’t need a given name to register to my list, however in some cases I get a very first name, such as when someone buys an item. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their first name. If they don’t, I just state “Hey there,” (Convertflow Active Campaign Integration). By building a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s given name.

Convertflow Active Campaign Integration

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me use the same automation over and over again for my webinars, and I can quickly alter out all of the information.

Convertflow Active Campaign IntegrationConvertflow Active Campaign Integration

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the item, offer terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it remains in an email. This message variable enables me to quickly alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp takes place to have the best e-mail editing experience. I actually like to send out basic e-mails.

Convertflow Active Campaign Integration

I have actually discovered that extremely hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I produced. The user interface for the HTML editor appears like it was pulled from some totally free open-source project. Convertflow Active Campaign Integration.

Nevertheless, including images is a little a chore. You need to choose them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you compose entirely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Lately I have started utilizing ActiveCampaign’s rich full-screen editor. They have some good design templates, but I still want to send out the simplest email possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t get rid of – Convertflow Active Campaign Integration.

Convertflow Active Campaign Integration

But, with some adjustments, I can make my email pretty fundamental. I can make it immediately take up the entire window, and I can fine-tune the typography to be somewhat larger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s rich text editor is adding images. Imagine you have actually just typed out a fantastic email. Convertflow Active Campaign Integration.

You can’t simply include an image to a block of text. Rather, you have to create 2 blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll have to watch on those to stay consistent. That’s one thing to deal with when you desire to include one image, however when you want to add a number of, it becomes a huge task.

They even have a basic mage editor where you can crop the image – Convertflow Active Campaign Integration. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a truly plain e-mail, supplied you make a standard design template initially.

Convertflow Active Campaign Integration

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (Convertflow Active Campaign Integration). It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email modifying experience is extremely plain, however simple to browse. Their design templates are limited, which is great with me, however their email modifying experience is a little simpler because you can create inline images, and you can create a totally plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between various e-mails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.

Convertflow Active Campaign Integration

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily edit your entire series. Convertflow Active Campaign Integration. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Convertflow Active Campaign Integration. However picking an e-mail marketing platform resembles choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my look for the perfect e-mail marketing platform, I saw many others, a few of which I have actually currently pointed out.

Convertflow Active Campaign Integration

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.