Connect A Contact Form To Active Campaign

Connect A Contact Form To Active Campaign

Connect A Contact Form To Active CampaignConnect A Contact Form To Active Campaign

You can also see whether the completion rate has actually increased or decreased, how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.

Let’s state you have the very first name of only some of your contacts, which holds true with my list. I normally don’t require a first name to register to my list, however often I get a very first name, such as when somebody purchases a product. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their given name. If they don’t, I simply say “Hey there,” (Connect A Contact Form To Active Campaign). By building a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether I have the contact’s first name.

Connect A Contact Form To Active Campaign

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by enabling me use the same automation over and over once again for my webinars, and I can quickly change out all of the information.

Connect A Contact Form To Active CampaignConnect A Contact Form To Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal changes.

And here it remains in an email. This message variable allows me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the best e-mail modifying experience. I actually like to send out basic emails.

Connect A Contact Form To Active Campaign

I’ve discovered that really tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I produced. The interface for the HTML editor appears like it was pulled from some totally free open-source project. Connect A Contact Form To Active Campaign.

However, including images is a little a chore. You have to choose them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you make up completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Recently I have begun using ActiveCampaign’s abundant full-screen editor. They have some great design templates, however I still desire to send the plainest email possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t eliminate – Connect A Contact Form To Active Campaign.

Connect A Contact Form To Active Campaign

But, with some modifications, I can make my email pretty basic. I can make it automatically use up the entire window, and I can modify the typography to be slightly bigger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s abundant full-screen editor is adding images. Picture you’ve just typed out a great e-mail. Connect A Contact Form To Active Campaign.

You can’t simply include an image to a block of text. Instead, you need to create two blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll need to watch on those to remain constant. That’s one thing to deal with when you wish to include one image, but when you want to add several, it ends up being a big task.

They even have a fundamental mage editor where you can crop the image – Connect A Contact Form To Active Campaign. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a truly plain email, offered you make a basic design template initially.

Connect A Contact Form To Active Campaign

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (Connect A Contact Form To Active Campaign). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email editing experience is extremely plain, but simple to browse. Their templates are restricted, which is fine with me, however their e-mail modifying experience is slightly easier because you can create inline images, and you can develop an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth between different e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.

Connect A Contact Form To Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. Connect A Contact Form To Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Connect A Contact Form To Active Campaign. However choosing an email marketing platform resembles choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw many others, some of which I’ve currently discussed.

Connect A Contact Form To Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.