Combine Lists On Active Campaign

Combine Lists On Active Campaign

Combine Lists On Active CampaignCombine Lists On Active Campaign

You can also see whether the completion rate has actually increased or decreased, how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lot of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s say you have the given name of just a few of your contacts, which holds true with my list. I usually don’t need a given name to sign up to my list, but often I get a first name, such as when someone purchases an item. Would not it be good to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I state “Hey,” and then their given name. If they do not, I simply say “Hey there,” (Combine Lists On Active Campaign). By developing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s given name.

Combine Lists On Active Campaign

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me use the exact same automation over and over again for my webinars, and I can quickly alter out all of the details.

Combine Lists On Active CampaignCombine Lists On Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer changes.

And here it is in an e-mail. This message variable enables me to easily alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp occurs to have the finest email modifying experience. I truly like to send out simple e-mails.

Combine Lists On Active Campaign

I’ve found that really tough to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I created. The user interface for the HTML editor looks like it was pulled from some free open-source job. Combine Lists On Active Campaign.

Nevertheless, including images is a little a task. You need to choose them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you make up completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need separate text boxes for above and listed below the image. Recently I have actually begun utilizing ActiveCampaign’s abundant full-screen editor. They have some good templates, but I still desire to send the simplest e-mail possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t eliminate – Combine Lists On Active Campaign.

Combine Lists On Active Campaign

However, with some changes, I can make my e-mail quite fundamental. I can make it automatically take up the whole window, and I can tweak the typography to be a little bigger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s rich text editor is adding images. Envision you’ve simply typed out a great email. Combine Lists On Active Campaign.

You can’t merely include an image to a block of text. Instead, you have to produce two blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll have to keep an eye on those to remain constant. That’s one thing to deal with when you want to include one image, but when you wish to add several, it ends up being a huge chore.

They even have a fundamental mage editor where you can crop the image – Combine Lists On Active Campaign. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a genuinely plain email, offered you make a basic template initially.

Combine Lists On Active Campaign

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (Combine Lists On Active Campaign). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail editing experience is very plain, however simple to navigate. Their templates are limited, which is great with me, however their e-mail modifying experience is somewhat easier because you can produce inline images, and you can develop a completely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between various emails, I would intuitively be inclined open the same automation in different tabs, then open the particular e-mails from each of those tabs.

Combine Lists On Active Campaign

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole sequence. Combine Lists On Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Combine Lists On Active Campaign. But choosing an email marketing platform is like picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw many others, a few of which I’ve currently mentioned.

Combine Lists On Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.