Can You Put Gifs In Active Campaign Email Campaign Builder

Can You Put Gifs In Active Campaign Email Campaign Builder

Can You Put Gifs In Active Campaign Email Campaign BuilderCan You Put Gifs In Active Campaign Email Campaign Builder

You can also see whether the completion rate has actually increased or reduced, how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lot of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent function.

Let’s state you have the given name of just a few of your contacts, which is the case with my list. I generally do not need a given name to sign up to my list, however sometimes I get a very first name, such as when somebody purchases an item. Would not it be great to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their given name. If they don’t, I simply say “Hey there,” (Can You Put Gifs In Active Campaign Email Campaign Builder). By constructing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s first name.

Can You Put Gifs In Active Campaign Email Campaign Builder

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me utilize the very same automation over and over once again for my webinars, and I can rapidly alter out all of the information.

Can You Put Gifs In Active Campaign Email Campaign BuilderCan You Put Gifs In Active Campaign Email Campaign Builder

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.

And here it remains in an email. This message variable allows me to quickly alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp happens to have the finest email editing experience. I really like to send out simple e-mails.

Can You Put Gifs In Active Campaign Email Campaign Builder

I’ve discovered that extremely hard to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I developed. The interface for the HTML editor looks like it was pulled from some totally free open-source task. Can You Put Gifs In Active Campaign Email Campaign Builder.

Nevertheless, including images is a little bit of a task. You need to pick them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant text editor is a clunky experience. You require separate text boxes for above and listed below the image. Lately I have started using ActiveCampaign’s abundant text editor. They have some nice design templates, however I still desire to send out the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t remove – Can You Put Gifs In Active Campaign Email Campaign Builder.

Can You Put Gifs In Active Campaign Email Campaign Builder

However, with some changes, I can make my email pretty basic. I can make it automatically use up the whole window, and I can fine-tune the typography to be somewhat bigger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s rich full-screen editor is including images. Picture you have actually just typed out a terrific email. Can You Put Gifs In Active Campaign Email Campaign Builder.

You can’t simply include an image to a block of text. Rather, you need to create two blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll have to keep an eye on those to stay consistent. That’s something to handle when you want to add one image, however when you desire to include numerous, it ends up being a huge chore.

They even have a standard mage editor where you can crop the image – Can You Put Gifs In Active Campaign Email Campaign Builder. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a truly plain email, supplied you make a fundamental template first.

Can You Put Gifs In Active Campaign Email Campaign Builder

MailChimp’s built-in image editor is very effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (Can You Put Gifs In Active Campaign Email Campaign Builder). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time savings.

ConvertKit’s email modifying experience is really plain, but simple to browse. Their design templates are limited, which is great with me, but their email modifying experience is somewhat easier because you can develop inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch back and forth in between various e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.

Can You Put Gifs In Active Campaign Email Campaign Builder

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Can You Put Gifs In Active Campaign Email Campaign Builder. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Can You Put Gifs In Active Campaign Email Campaign Builder. But choosing an e-mail marketing platform is like picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw lots of others, a few of which I’ve already pointed out.

Can You Put Gifs In Active Campaign Email Campaign Builder

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.