Can You Integrate Squarespace With Active Campaign

Can You Integrate Squarespace With Active Campaign

Can You Integrate Squarespace With Active CampaignCan You Integrate Squarespace With Active Campaign

You can also see whether the completion rate has actually increased or reduced, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It saves me a ton of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a similar function.

Let’s say you have the first name of only a few of your contacts, which is the case with my list. I usually do not need a given name to register to my list, however sometimes I get a very first name, such as when someone buys a product. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their very first name. If they do not, I just say “Hey there,” (Can You Integrate Squarespace With Active Campaign). By constructing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether I have the contact’s given name.

Can You Integrate Squarespace With Active Campaign

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me use the same automation over and over again for my webinars, and I can quickly change out all of the information.

Can You Integrate Squarespace With Active CampaignCan You Integrate Squarespace With Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the item, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it remains in an email. This message variable allows me to easily alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the very best email editing experience. I truly like to send out simple emails.

Can You Integrate Squarespace With Active Campaign

I’ve discovered that really tough to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I created. The user interface for the HTML editor looks like it was pulled from some free open-source job. Can You Integrate Squarespace With Active Campaign.

Nevertheless, including images is a little a chore. You need to choose them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you make up entirely in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant text editor is a clunky experience. You require separate text boxes for above and listed below the image. Recently I have actually begun using ActiveCampaign’s rich full-screen editor. They have some nice templates, but I still wish to send out the simplest email possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t remove – Can You Integrate Squarespace With Active Campaign.

Can You Integrate Squarespace With Active Campaign

But, with some changes, I can make my email quite basic. I can make it instantly take up the whole window, and I can modify the typography to be slightly larger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s abundant full-screen editor is including images. Picture you have actually simply typed out an excellent e-mail. Can You Integrate Squarespace With Active Campaign.

You can’t just include an image to a block of text. Rather, you need to develop 2 blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll have to watch on those to remain constant. That’s one thing to handle when you desire to include one image, however when you want to include a number of, it ends up being a huge task.

They even have a standard mage editor where you can crop the image – Can You Integrate Squarespace With Active Campaign. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a genuinely plain email, provided you make a basic design template initially.

Can You Integrate Squarespace With Active Campaign

MailChimp’s integrated image editor is very effective. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience (Can You Integrate Squarespace With Active Campaign). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email modifying experience is extremely plain, however simple to browse. Their design templates are limited, which is fine with me, but their email modifying experience is somewhat easier because you can produce inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change back and forth in between various e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the respective emails from each of those tabs.

Can You Integrate Squarespace With Active Campaign

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole sequence. Can You Integrate Squarespace With Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Can You Integrate Squarespace With Active Campaign. But selecting an email marketing platform resembles choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw numerous others, some of which I have actually already mentioned.

Can You Integrate Squarespace With Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.