Can You Change A Field Type In Active Campaign?

Can You Change A Field Type In Active Campaign?

Can You Change A Field Type In Active Campaign?Can You Change A Field Type In Active Campaign?

You can likewise see whether the conclusion rate has actually increased or decreased, how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a load of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s say you have the given name of only a few of your contacts, which is the case with my list. I typically don’t need a very first name to sign up to my list, however often I get a first name, such as when someone purchases a product. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and after that their given name. If they do not, I just say “Hey there,” (Can You Change A Field Type In Active Campaign?). By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s very first name.

Can You Change A Field Type In Active Campaign?

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by allowing me use the very same automation over and over once again for my webinars, and I can quickly change out all of the details.

Can You Change A Field Type In Active Campaign?Can You Change A Field Type In Active Campaign?

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it remains in an email. This message variable allows me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the best email editing experience. I truly like to send easy e-mails.

Can You Change A Field Type In Active Campaign?

I have actually discovered that very hard to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I produced. The user interface for the HTML editor looks like it was pulled from some complimentary open-source job. Can You Change A Field Type In Active Campaign?.

Nevertheless, including images is a little bit of a chore. You have to select them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you make up entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You need different text boxes for above and below the image. Lately I have actually begun utilizing ActiveCampaign’s rich full-screen editor. They have some nice design templates, but I still wish to send out the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t get rid of – Can You Change A Field Type In Active Campaign?.

Can You Change A Field Type In Active Campaign?

But, with some adjustments, I can make my e-mail pretty basic. I can make it automatically take up the entire window, and I can modify the typography to be somewhat larger, and have a bit more leading. The most discouraging part of ActiveCampaign’s rich full-screen editor is including images. Imagine you have actually just typed out a fantastic e-mail. Can You Change A Field Type In Active Campaign?.

You can’t just add an image to a block of text. Rather, you need to produce two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to keep an eye on those to stay constant. That’s something to deal with when you wish to add one image, but when you wish to include a number of, it becomes a huge task.

They even have a basic mage editor where you can crop the image – Can You Change A Field Type In Active Campaign?. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain email, supplied you make a fundamental design template first.

Can You Change A Field Type In Active Campaign?

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Can You Change A Field Type In Active Campaign?). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail modifying experience is extremely plain, however simple to navigate. Their design templates are restricted, which is fine with me, but their e-mail modifying experience is somewhat much easier because you can develop inline images, and you can create a totally plain e-mail, and even edit the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch back and forth in between numerous emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Can You Change A Field Type In Active Campaign?

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Can You Change A Field Type In Active Campaign?. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Can You Change A Field Type In Active Campaign?. However picking an email marketing platform resembles choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw numerous others, some of which I’ve already pointed out.

Can You Change A Field Type In Active Campaign?

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.