Can I Use Active Campaign For Cold Emails

Can I Use Active Campaign For Cold Emails

Can I Use Active Campaign For Cold EmailsCan I Use Active Campaign For Cold Emails

You can also see whether the conclusion rate has increased or reduced, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a heap of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s say you have the first name of only some of your contacts, which is the case with my list. I normally do not require a first name to register to my list, however sometimes I get a very first name, such as when someone purchases an item. Would not it be good to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and after that their first name. If they do not, I simply say “Hey there,” (Can I Use Active Campaign For Cold Emails). By constructing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s given name.

Can I Use Active Campaign For Cold Emails

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by enabling me use the very same automation over and over again for my webinars, and I can rapidly alter out all of the information.

Can I Use Active Campaign For Cold EmailsCan I Use Active Campaign For Cold Emails

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the item, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it remains in an email. This message variable enables me to easily alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp occurs to have the very best e-mail modifying experience. I truly like to send simple e-mails.

Can I Use Active Campaign For Cold Emails

I have actually discovered that very hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I produced. The interface for the HTML editor looks like it was pulled from some free open-source task. Can I Use Active Campaign For Cold Emails.

However, including images is a little a chore. You need to choose them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up totally in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You require different text boxes for above and listed below the image. Recently I have actually begun utilizing ActiveCampaign’s abundant full-screen editor. They have some great design templates, but I still desire to send the simplest email possible. They do have some plain-looking emails, however they have some degree of very little format, which you can’t get rid of – Can I Use Active Campaign For Cold Emails.

Can I Use Active Campaign For Cold Emails

But, with some modifications, I can make my email pretty fundamental. I can make it immediately take up the whole window, and I can fine-tune the typography to be slightly larger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s abundant text editor is adding images. Imagine you’ve simply typed out an excellent email. Can I Use Active Campaign For Cold Emails.

You can’t simply include an image to a block of text. Instead, you need to develop 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting modifications, you’ll have to watch on those to stay consistent. That’s one thing to handle when you desire to include one image, however when you desire to include numerous, it ends up being a huge chore.

They even have a fundamental mage editor where you can crop the image – Can I Use Active Campaign For Cold Emails. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain email, offered you make a standard design template initially.

Can I Use Active Campaign For Cold Emails

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Can I Use Active Campaign For Cold Emails). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s email modifying experience is very plain, however simple to navigate. Their templates are restricted, which is great with me, but their email modifying experience is slightly easier in that you can develop inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth between numerous e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the particular emails from each of those tabs.

Can I Use Active Campaign For Cold Emails

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire sequence. Can I Use Active Campaign For Cold Emails. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Can I Use Active Campaign For Cold Emails. However selecting an e-mail marketing platform resembles choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw lots of others, a few of which I have actually currently pointed out.

Can I Use Active Campaign For Cold Emails

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.