Can Facebook Target Ads Via Zip Code During An Active Campaign

Can Facebook Target Ads Via Zip Code During An Active Campaign

Can Facebook Target Ads Via Zip Code During An Active CampaignCan Facebook Target Ads Via Zip Code During An Active Campaign

You can also see whether the conclusion rate has increased or decreased, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s say you have the first name of just a few of your contacts, which is the case with my list. I usually don’t need a given name to sign up to my list, but in some cases I get a given name, such as when someone purchases a product. Would not it be great to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their given name. If they don’t, I simply state “Hey there,” (Can Facebook Target Ads Via Zip Code During An Active Campaign). By constructing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s very first name.

Can Facebook Target Ads Via Zip Code During An Active Campaign

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by allowing me utilize the same automation over and over once again for my webinars, and I can quickly change out all of the details.

Can Facebook Target Ads Via Zip Code During An Active CampaignCan Facebook Target Ads Via Zip Code During An Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the product, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it remains in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp takes place to have the very best email modifying experience. I actually like to send easy e-mails.

Can Facebook Target Ads Via Zip Code During An Active Campaign

I have actually discovered that really difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic design template I created. The user interface for the HTML editor looks like it was pulled from some free open-source task. Can Facebook Target Ads Via Zip Code During An Active Campaign.

However, including images is a bit of a task. You need to select them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You need separate text boxes for above and below the image. Recently I have actually begun using ActiveCampaign’s abundant full-screen editor. They have some great design templates, but I still desire to send the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of very little format, which you can’t get rid of – Can Facebook Target Ads Via Zip Code During An Active Campaign.

Can Facebook Target Ads Via Zip Code During An Active Campaign

But, with some adjustments, I can make my email pretty fundamental. I can make it immediately use up the entire window, and I can modify the typography to be somewhat larger, and have a bit more leading. The most aggravating part of ActiveCampaign’s rich text editor is including images. Imagine you’ve simply typed out an excellent email. Can Facebook Target Ads Via Zip Code During An Active Campaign.

You can’t just add an image to a block of text. Rather, you need to create 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting modifications, you’ll have to keep an eye on those to remain constant. That’s something to handle when you wish to add one image, however when you want to add several, it becomes a huge task.

They even have a standard mage editor where you can crop the image – Can Facebook Target Ads Via Zip Code During An Active Campaign. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain e-mail, supplied you make a basic template initially.

Can Facebook Target Ads Via Zip Code During An Active Campaign

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (Can Facebook Target Ads Via Zip Code During An Active Campaign). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s email editing experience is very plain, however easy to navigate. Their design templates are restricted, which is great with me, but their email modifying experience is slightly simpler because you can produce inline images, and you can create an absolutely plain e-mail, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between different e-mails, I would intuitively be inclined open the same automation in various tabs, then open the particular emails from each of those tabs.

Can Facebook Target Ads Via Zip Code During An Active Campaign

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly modify your whole sequence. Can Facebook Target Ads Via Zip Code During An Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Can Facebook Target Ads Via Zip Code During An Active Campaign. However choosing an e-mail marketing platform resembles selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my look for the perfect e-mail marketing platform, I saw lots of others, some of which I have actually already pointed out.

Can Facebook Target Ads Via Zip Code During An Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.