Adding A Pdf File To An Active Campaign Automation

Adding A Pdf File To An Active Campaign Automation

Adding A Pdf File To An Active Campaign AutomationAdding A Pdf File To An Active Campaign Automation

You can also see whether the conclusion rate has actually increased or reduced, for how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It saves me a lot of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s say you have the very first name of only some of your contacts, which holds true with my list. I typically don’t need a very first name to sign up to my list, but sometimes I get a given name, such as when somebody purchases a product. Wouldn’t it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their given name. If they don’t, I simply say “Hey there,” (Adding A Pdf File To An Active Campaign Automation). By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s given name.

Adding A Pdf File To An Active Campaign Automation

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by enabling me utilize the very same automation over and over once again for my webinars, and I can rapidly alter out all of the information.

Adding A Pdf File To An Active Campaign AutomationAdding A Pdf File To An Active Campaign Automation

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the item, deal terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.

And here it is in an e-mail. This message variable enables me to quickly change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the very best e-mail editing experience. I actually like to send out easy emails.

Adding A Pdf File To An Active Campaign Automation

I have actually found that extremely difficult to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic design template I developed. The interface for the HTML editor appears like it was pulled from some complimentary open-source task. Adding A Pdf File To An Active Campaign Automation.

Nevertheless, including images is a little bit of a chore. You need to pick them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you compose entirely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require different text boxes for above and below the image. Lately I have actually begun utilizing ActiveCampaign’s abundant text editor. They have some great templates, but I still desire to send the plainest email possible. They do have some plain-looking emails, however they have some degree of very little format, which you can’t remove – Adding A Pdf File To An Active Campaign Automation.

Adding A Pdf File To An Active Campaign Automation

But, with some modifications, I can make my e-mail pretty basic. I can make it automatically use up the whole window, and I can fine-tune the typography to be somewhat bigger, and have a little more prominent. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Envision you have actually simply typed out a fantastic e-mail. Adding A Pdf File To An Active Campaign Automation.

You can’t simply add an image to a block of text. Rather, you have to develop two blocks of text: one for before the image, and one for after the image. If you’ve made any format changes, you’ll need to watch on those to remain consistent. That’s one thing to deal with when you wish to include one image, however when you desire to include numerous, it ends up being a huge chore.

They even have a standard mage editor where you can crop the image – Adding A Pdf File To An Active Campaign Automation. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a genuinely plain email, offered you make a standard design template first.

Adding A Pdf File To An Active Campaign Automation

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (Adding A Pdf File To An Active Campaign Automation). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail modifying experience is very plain, but simple to browse. Their templates are restricted, which is great with me, however their e-mail modifying experience is slightly much easier because you can develop inline images, and you can develop a completely plain email, and even modify the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth in between various e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Adding A Pdf File To An Active Campaign Automation

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your entire series. Adding A Pdf File To An Active Campaign Automation. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Adding A Pdf File To An Active Campaign Automation. However selecting an e-mail marketing platform resembles selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw many others, some of which I’ve currently discussed.

Adding A Pdf File To An Active Campaign Automation

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.