Add New Contact Note “Active Campaign”

Add New Contact Note “Active Campaign”

Add New Contact Note Add New Contact Note “Active Campaign”

You can also see whether the completion rate has actually increased or reduced, for how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar function.

Let’s state you have the given name of only some of your contacts, which holds true with my list. I normally don’t need a first name to register to my list, but in some cases I get a given name, such as when someone purchases a product. Wouldn’t it be good to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and after that their very first name. If they do not, I simply say “Hey there,” (Add New Contact Note “Active Campaign”). By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s first name.

Add New Contact Note “Active Campaign”

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by enabling me use the very same automation over and over again for my webinars, and I can quickly alter out all of the details.

Add New Contact Note Add New Contact Note “Active Campaign”

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the item, deal terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it remains in an email. This message variable enables me to quickly alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp happens to have the best e-mail modifying experience. I really like to send easy e-mails.

Add New Contact Note “Active Campaign”

I have actually found that very hard to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I developed. The user interface for the HTML editor appears like it was pulled from some free open-source project. Add New Contact Note “Active Campaign”.

Nevertheless, adding images is a little bit of a chore. You have to pick them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you make up entirely in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require different text boxes for above and below the image. Lately I have begun utilizing ActiveCampaign’s abundant text editor. They have some great design templates, however I still wish to send the simplest email possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t get rid of – Add New Contact Note “Active Campaign”.

Add New Contact Note “Active Campaign”

However, with some modifications, I can make my email pretty basic. I can make it automatically take up the whole window, and I can fine-tune the typography to be slightly bigger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s abundant text editor is adding images. Imagine you have actually just typed out an excellent email. Add New Contact Note “Active Campaign”.

You can’t just add an image to a block of text. Rather, you need to create 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to watch on those to stay consistent. That’s one thing to handle when you wish to include one image, however when you desire to include a number of, it ends up being a huge task.

They even have a basic mage editor where you can crop the image – Add New Contact Note “Active Campaign”. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a genuinely plain email, provided you make a fundamental template initially.

Add New Contact Note “Active Campaign”

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (Add New Contact Note “Active Campaign”). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email editing experience is extremely plain, however easy to browse. Their design templates are limited, which is great with me, but their e-mail modifying experience is somewhat easier because you can produce inline images, and you can produce an absolutely plain e-mail, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward between numerous e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective e-mails from each of those tabs.

Add New Contact Note “Active Campaign”

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily edit your entire series. Add New Contact Note “Active Campaign”. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Add New Contact Note “Active Campaign”. However selecting an email marketing platform resembles picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division options.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw numerous others, some of which I have actually currently pointed out.

Add New Contact Note “Active Campaign”

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.