Add Existing List To An Automation Active Campaign

Add Existing List To An Automation Active Campaign

Add Existing List To An Automation Active CampaignAdd Existing List To An Automation Active Campaign

You can likewise see whether the conclusion rate has increased or reduced, how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It conserves me a load of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s say you have the given name of just a few of your contacts, which holds true with my list. I usually do not need a given name to register to my list, but in some cases I get a given name, such as when someone buys an item. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and then their very first name. If they do not, I simply state “Hey there,” (Add Existing List To An Automation Active Campaign). By developing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s first name.

Add Existing List To An Automation Active Campaign

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by allowing me utilize the same automation over and over again for my webinars, and I can rapidly change out all of the information.

Add Existing List To An Automation Active CampaignAdd Existing List To An Automation Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer changes.

And here it is in an e-mail. This message variable allows me to easily alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp takes place to have the very best e-mail editing experience. I actually like to send basic e-mails.

Add Existing List To An Automation Active Campaign

I’ve found that extremely hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic design template I produced. The interface for the HTML editor looks like it was pulled from some free open-source job. Add Existing List To An Automation Active Campaign.

However, including images is a little bit of a chore. You need to pick them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need different text boxes for above and listed below the image. Recently I have actually begun using ActiveCampaign’s rich text editor. They have some nice templates, but I still wish to send the simplest email possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t get rid of – Add Existing List To An Automation Active Campaign.

Add Existing List To An Automation Active Campaign

But, with some changes, I can make my email pretty standard. I can make it instantly use up the entire window, and I can tweak the typography to be a little bigger, and have a bit more leading. The most frustrating part of ActiveCampaign’s rich full-screen editor is including images. Imagine you’ve just typed out an excellent e-mail. Add Existing List To An Automation Active Campaign.

You can’t just include an image to a block of text. Instead, you have to develop 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll need to keep an eye on those to remain constant. That’s something to handle when you desire to add one image, but when you wish to include a number of, it becomes a huge chore.

They even have a basic mage editor where you can crop the image – Add Existing List To An Automation Active Campaign. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain e-mail, offered you make a standard design template initially.

Add Existing List To An Automation Active Campaign

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (Add Existing List To An Automation Active Campaign). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s e-mail modifying experience is extremely plain, however simple to browse. Their templates are limited, which is great with me, but their e-mail editing experience is a little simpler in that you can produce inline images, and you can create a totally plain email, and even edit the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward in between various emails, I would intuitively be inclined open the same automation in different tabs, then open the respective emails from each of those tabs.

Add Existing List To An Automation Active Campaign

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole sequence. Add Existing List To An Automation Active Campaign. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Add Existing List To An Automation Active Campaign. But picking an email marketing platform resembles choosing a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw numerous others, a few of which I have actually already discussed.

Add Existing List To An Automation Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.